David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

FILM KLAXON: ALT SHIFT LIFE.
12 May 2024

Laura Checkoway's 'Alt Shift Life' flits between Nashville, Tennessee, Bangalore, India, and the Bronx in New York City for a story about technology and new starts. Protagonists Scott, Sai, and DeVonn were each stuck in a rut before they discovered ServiceNow, a software company on an upskilling spree.

Produced by Lief and Tribeca Studios in association with ServiceNow, the twenty-seven-minute documentary draws attention to RiseUp, a programme designed to help people like Scott, Sai, and DeVonn pursue careers they always thought were out of reach. Who'd a thunk it, eh? A film where technology is not out to corrupt or kill us!

Ahead of its premiere at the 2024 Tribeca Festival, Checkoway says: "Weaving their stories with depth and intimacy, a refreshing narrative emerges about our shared economic future, inspiring us as they each create brand-new starts. A line from Rumi encapsulates the spirit of our film: "Do not be satisfied with the stories that come before you. Unfold your own myth."


Stories

MIGUEL CAMPAŅA JOINS CAVIAR IN THE US.

Already represented by Caviar in the UK and France, Miguel Campaņa has joined the US roster for good measure.


A NITRAM BOOST FOR MINDSEYE.

Belgium-based Swiss director Nitram has joined MindsEye for representation.


MINDSEYE JOIN THE LEETHAL REPPIN FOLD.

MindsEye are now on the books at Leethal Reppin, the company founded by super agent Lee Fairweather.


YOU FINALLY REALLY DID IT! YOU MANIACS!

Toys'R'Us have leaned fully into so-called AI filmmaking by constructing a commercial by feeding prompts into Sora.


JAMES BARGENT IS MUSIC TO RASCAL'S EARS.

Post-production house RASCAL have hired beanie lover James Bargent as Head of Music.


CANNES 2024 - DAY 5

For many at Cannes, the Film Lions on the Friday night is still the climax of the Festival... and rightly so.


CANNES 2024 - DAY 4

With many attendees heading home on the Friday, Thursday has become the biggest day for socialising, and the pressure is on to find the swankiest venue.


CANNES 2024 - DAY 3

Day 3 was split between the Palais, where DAVID once again took in a few panels, and a sea voyage to the Irlanda - a yacht moored about half mile from the coast.


CHELSEA PICTURES WELCOME SIMON RATIGAN.

Simon Ratigan says it's "an honour and a thrill" to join Chelsea Pictures for commercial representation in the US.


THE ZELLNER BROTHERS SIGN FOR BLINK.

Nathan and David Zellner, the directors of 'Sasquatch Sunset', have joined Blink for UK representation.


REIDS MUST FOR ANONYMOUS CONTENT.

Anonymous Content have signed The Reids for commercials and music videos in the UK and the Netherlands.


CANNES 2024 - DAY 2

Day 2 in Cannes was enlivened by the arrival of the Olympic flame as it makes its way to Paris ahead of the start of the games at the end of next month.


MATHERY ARE GRANTED IMMIGRANT STATUS.

Erika Zorzi and Matteo Sangalli (aka Mathery) have joined IMMIGRANT for representation in the UK and the Benelux.


CANNES 2024 - DAY 1

The familiar rhythms of Cannes Lions kicked in on Monday during the first big day of this year's festival.


AND SO IT BEGINS...

Technically, the Cannes Lions Festival of Creativity is already underway but the Sunday always feels like the calm before the storm.


LU XIAO WEI JOINS KODE.

Kode have signed the talented young director Lu Xiao Wei for commercials and music videos.


BLINK SWOOP FOR RVBBERDUCK.

Director Ben Doyle (aka RVBBERDUCK) is "unbelievably excited" to join Blink for commercial representation.


FRIEND WELCOME BEDROOM.

FRIEND are "stoked" to have directors Soren Harrison and Amir Hossain (Bedroom) on board for TVCs and music videos.


A NEW START FOR LUC RËSO JANIN AT JOHNNY FOREIGNER.

Luc 'Rëso' Janin has signed with Johnny Foreigner for commercial representation.


NADIA HALLGRE HAS A SHORT FILM AT TRIBECA THIS WEEK.

Chelsea Pictures' Nadia Hallgre has a short film at Tribeca this week.


JIM HOSKING JOINS RADICAL MEDIA

After spending a few years single-handedly broadening the scope of independent cinema, Jim Hosking has returned to the advertising fold.


NOMAD AND ODELAY FILMS PRESENT PRIDE IN OUR WORK.

Are you free on Wednesday, 19 June? Then Nomad and Odelay Films have the event for you!


MATEO WILLIS HOOKS UP WITH THE VISIONARIES.

Intrepid director Mateo Willis, whose credits include 'Dynasties', 'Omnivore', 'Frozen Planet', and other Earthly delights, has joined the diverse roster at The Visionaries.


FILM KLAXON: HAKEEM.

Hak Baker, the man behind 2023's 'World's End FM', learned to play guitar in prison.


STRAIGHT 8 SHOOTOUT: CANNES 2024

If you're in Cannes this year, and you want to make your trip worthwhile... get yourself a ticket to this year's Straight 8.


Stories

Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.