David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

YOU ARE HERE LOCATE FERNANDO LIVSCHITZ.
5 February 2023

Argentine director Fernando Livschitz is now on the books at You Are Here. He made waves in 2012 when he turned Buenos Aires into a rollercoaster, a triumph of imagination and visual effects. Like a city planner hooked on magic realism, Livschitz aims to make familiar spaces fresh again.

This attitude led to 2019's 'Beautiful Chaos', a short film set in Parque de la Costa near Buenos Aires. Fantastical elements creep up on the viewer here, as what seems to be a normal rollercoaster loops back on itself in an infinite spiral, big wheels within big wheels change direction at will, and air time on another ride is taken to new extremes.


Several Vimeo Staff Picks later, the Argentine is ready for whatever the commercial arena throws at him. Spurred on by Sugar Pie DeSanto's 'Go Go Power', this Honda ad portrays a blue Civic in full flow, able to swap town for country in the blink of an eye and part traffic like Moses on the school run.

Livschitz makes the most of thirty seconds, with clever shots that incorporate time-lapse photography, reflections, and subtle perspective tricks. Coupled with a bullish soundtrack that even evokes a car alarm at one point, it suggests that Civic owners see and navigate the world differently.


Reckon Fernando Livschitz would enhance your next project? Then call You Are Here on 020 3735 6699.

Stories

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FRIEND London have completed the signing of India Harris for commercials and music videos.


EMILIE BADENHORST TOUCHES DOWN AT AGILE FILMS.

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IT'S KEVIN THOMAS AT MOXIE PICTURES.

Moxie Pictures now represent Kevin Thomas in both the UK and the United States.


BITE COLLECTIVE WELCOME MIKE MATTHEWS.

Mike Matthews, trusted purveyor of food and drink commercials, has joined Bite Collective for UK and European representation.


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NADAV KANDER LANDS IN THE UK WITH CHELSEA PICTURES.

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Slovakian stop-motion animator Martin Smatana and French illustrator/director Charlie Toqué have signed for Jelly.


BISCUIT FILMWORKS SIGN ROSIE MAY BIRD SMITH.

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EPOCH FILMS SWOOP FOR ELLE BROOKS-TAO.

Director Elle Brooks-Tao (née Ginter) has joined Epoch Films for UK representation.


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MAGNUS HÄRDNER LANDS AT MAD COW.

Sweden's Magnus Härdner has joined Mad Cow for commercial representation.


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AN UNCANNY TURN OF EVENTS AT PULSE.

Director duo Elliot Elder and George Muncey (aka UNCANNY) have joined Pulse Films for representation.


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REVOLVER OFFER FIONA MCGEE A SHOT AT GLORY.

In-form commercial director Fiona McGee has joined Revolver for representation in Australia.


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Stories

Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.