David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

JACK HOWARD ARRIVES AT OB MANAGEMENT.
3 July 2022

Director, writer, and YouTuber Jack Howard has joined OB Management for commercial representation. One half of comedy duo Jack & Dean and former ying to Mark Kermode's yang, Howard now wants to help brands engage with younger viewers.

"Audiences are more media literate than ever and can smell when they're being sold something," Howard explains. "When that happens, they reject it. I've learned how to walk the fine line of communicating with a brand's team and executing their message in a creative and authentic way."



Yet the filmmaker also knows that commercial savvy will only get you so far: "I never forget that I'm making something for a person to watch. Not an audience—a person." Even with hundreds of thousands of YouTube and Instagram followers, Howard remains grounded.

This approach has led to commercials for brands like Campari, Dominos, and ZenAuto so far. His work for the latter stars Matt King (aka Super Hans from Peep Show), and the trust between actor and director is clear for all to see.


You can see more of Jack Howard's work here. To discuss a project, ring OB Management on 020 7082 5740.

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