David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

JOHNNY FOREIGNER TOAST MATTHIAS LEBEER.
7 May 2024

Belgian director Matthias Lebeer has partnered with Johnny Foreigner as he strengthens his position in the UK market. It always helps to see a familiar face, and that face belongs to Johnny Foreigner agent Anna Allgrove.

"I've been fortunate enough to work with Matthias before and was incredibly impressed with his wealth of technical knowledge, creative prowess, and insatiable work ethic," Allgrove says. "He's a great fit with Johnny Foreigner and I look forward to working with him on new projects!"


For now, check out Lebeer's commercial for Sanofi, one of the Paris 2024 sponsors. Following the lead taken by the London Games of 2012 and continued at each subsequent Olympics, this film admirably draws no distinction between the skill and effort required by the protagonists as they train for their respective events.

Lebeer skilfully ensures that our attention is gripped by the duo and that we are left in no doubt about their potential and their ability to fulfil it. The result is an excellent piece of communication and a strong calling card for the Belgian.


To learn more about Matthias Lebeer, ring Anna Allgrove on 07855 406 650 or email anna@johnnyforeigner.tv'.

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