David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

THE BTS THREAD
6 May 2024

Rather than always include them in the main part of the website, we've decided to create a thread of BTS films so you can check them out as they arise. So, here they are, opening with a spate of the 2023 Christmas BTS films. Watch out for more as they're added.


Do you ever get the feeling the main purpose of a BTS film is to occupy the client while the production team get on with making the actual ad? Client voices suspiciously dominate this look at the Boots 2023 Christmas ad.





These days, the public's eager anticipation of the John Lewis Christmas ad is mainly because it provides a vehicle for the widespread belief that nothing is as good as it used to be. Here, you can find out just what it was all about.





In this BTS, no one loses sight of the importance of bigging up ASDA at every opportunity, but hang in there for an amusing out-take at the end featuring the campaign's expensively acquired star.





This BTS for Apple's 2023 Christmas commercial focuses mainly on the stop-frame animation, and since the commercial itself also shows how stop-frame animation is done, it's all a bit meta (not Meta, but meta).





A glimpse at some of the techniques used by The Mill to bring to life the animals that appeared in this Christmas's T K Maxx commercial.





This isn't an entire BTS of Tiny Bullet's splendid commercial for Gas Networks Ireland but it provides a telling glimpse at the commitment of actor Colman Hayes as he inhabits the role of a puppet badger. Without such heroes, the work would be all the poorer and we salute him.

Stories

A NEW START FOR LUC RĖSO JANIN AT JOHNNY FOREIGNER.

Luc 'Rėso' Janin has signed with Johnny Foreigner for commercial representation.


NADIA HALLGRE HAS A SHORT FILM AT TRIBECA THIS WEEK.

Chelsea Pictures' Nadia Hallgre has a short film at Tribeca this week.


JIM HOSKING JOINS RADICAL MEDIA

After spending a few years single-handedly broadening the scope of independent cinema, Jim Hosking has returned to the advertising fold.


NOMAD AND ODELAY FILMS PRESENT PRIDE IN OUR WORK.

Are you free on Wednesday, 19 June? Then Nomad and Odelay Films have the event for you!


MATEO WILLIS HOOKS UP WITH THE VISIONARIES.

Intrepid director Mateo Willis, whose credits include 'Dynasties', 'Omnivore', 'Frozen Planet', and other Earthly delights, has joined the diverse roster at The Visionaries.


FILM KLAXON: HAKEEM.

Hak Baker, the man behind 2023's 'World's End FM', learned to play guitar in prison.


STRAIGHT 8 SHOOTOUT: CANNES 2024

If you're in Cannes this year, and you want to make your trip worthwhile... get yourself a ticket to this year's Straight 8.


THE VISIONARIES WELCOME RÉMY CAYUELA.

The Visionaries have added French-American director Rémy Cayuela to the roster.


IT'S CANADA FOR JOE HOWAT.

Director and photographer Joe Howat says it feels "very surreal" to join CANADA for exclusive representation.


FILM KLAXON: STRIKING WITH PRIDE - UNITED AT THE COALFACE.

Almost ten years after 'Pride' swept the box office, a new documentary from director Ashley Francis-Roy takes viewers back to the Dulais valley in South Wales.


JONNY LOOK EYES SUCCESS AT CREATORS INC.

American comedy director Jonny Look has joined Creators Inc for commercial representation.


THE MILL IS ABUZZ.

2D crack shot Basim Kadhim has joined The Mill as a mid Nuke compositor.


MEGHAN DANIELS JOINS ODELAY FILMS.

South African director Meghan Daniels says Odelay Films "resonate with me on many levels" as she joins for UK and US representation.


MATIAS NYSTEDT JOINS DARK ENERGY.

One of Finland’s top commercial directors, Matias Nystedt, has joined Dark Energy for UK representation.


RISING STAR GEORGIA OAKLEY JOINS ELEANOR

Eleanor Films have added Georgie Oakley to their roster of directors, and after attending a screening of her debut feature 'Blue Jean', it's obvious why.


TV KLAXON: REN FAIRE.

'Ren Faire', a new three-part documentary series from director Lance Oppenheim, centres on the Texas Renaissance Festival—an event in the midst of a succession crisis.


PHC JOIN ACADEMY FILMS.

Academy Films have signed PHC, or John Angus Stewart and Max Coles.


TRIGGER'S THE MAN FOR NM PRODUCTIONS.

Photographer and petrolhead Triggerhas signed with NM Productions.


DIRECTOR JON RICHE SIGNS WITH ANOTHER FILM CO

Experienced comedy director Jon Riche has joined the roster at Another Film Co, and making audiences laugh isn't the only string to his bow.


A GOOD DAY FOR HANNAH BON AND RIFF RAFF.

Multilingual, multidisciplinary director Hannah Bon is now part of the Nursery of Evil roster at Riff Riff Films.


THE CORNER SHOP WELCOME AKWASI POKU.

The Corner Shop have signed Akwasi Poku to their global roster.


LALOU & JOAQUIN JOIN CHELSEA PICTURES.

Directors Lalou Dammond and Joaquin Baca-Asay, or Lalou & Joaquin, have joined Chelsea Pictures for representation in the UK and the US.


PETE SCIBERRAS ARRIVES AT STITCH.

Peter Sciberras, revered editor of films such as 'The Power of the Dog' and 'The King', is now on the books at Stitch.


LUCKY NUMBER SEVEN FOR IMAGINE THIS.

The roster at Imagine This, the creative studio launched by Toby Walsham in March, has grown from seventeen to twenty-four.


ALESSANDRO DE LEO SIGNS FOR BIRTH.

Birth have signed an "unstoppable force" in Italian director Alessandro de Leo.


Stories

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