David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

CREATURE'S MOVE TO MOBILISE YOUNG VOTERS.
12 May 2019

It started with a tweet. Guardian journalist Zoe Williams asked her 68,000 followers on Twitter if any of them was aware of an advertising agency that might be able to lend some help to a campaign to encourage young people to register in time to vote in the elections for the European Parliament.

This caught the eye of Creature's Dan Cullen-Shute who was willing and able to answer the plea. After an urgent exchange of emails, representatives of the campaigning group Vote For Your Future arrived at Creature's Shoreditch HQ to outline their hopes. And it was on.

Agreeing to donate the agency's time for a cause dear to its heart was an easy decision. The challenge was coming up with something effective in the available time... because there wasn't much of it.

An accelerated process of considering and rejecting ideas put forward by the agency's creative teams brought them to a shortlist and - swiftly after - the decision to run with a campaign built around the slogan 'Give a XXXX'.

Attention-grabbing and irreverent, it felt like it had a chance of engaging with young people who weren't yet registered. And it did.


The creatives on this project were Megan Egan, Poppy Cumming-Spain, Haley Koehn and Whitney Tam, and when DAVID had the opportunity to meet with Megan and Poppy last week alongside Dan Cullen-Shute, they had an obvious pride in the work they'd created. That was before the story in The New European revealed that it had been so effective. They must all be over the moon now... and rightly so.

Stories

FRANCISCO SENDINO ARRIVES AT OBJECT & ANIMAL.

Object & Animal have completed the signing of German filmmaker Francisco Sendino for UK and US representation.


RÉMI LAUDAT JOINS ACADEMY

Academy have signed dancer-turned-director Remi Laudat to their roster for representation.


RIFF RAFF FILMS ENLIST PSYOP.

US animation studio Psyop have joined Riff Raff Films for representation in the UK and the Netherlands.


JOVAN TODOROVIC IS ANONYMOUS.

Anonymous Content have signed director Jovan Todorovic to their roster for representation.


76 LTD WELCOME SIMON HUNTER.

Filmmaker Simon Hunter will now direct commercials and branded content under the 76 Ltd banner.


MARTIN SCALI MEETS HENRY.

Paris-based production company Henry have completed the signing of director Martin Scali.


RUTH WARDELL JOINS OKAY STUDIO.

OKAY STUDIO have added colourist Ruth Wardell to their growing team.


KERI COLLINS IS PRESENCE AND CORRECT.

BAFTA-winning comedy director Keri Collins has joined Presence and expanded their already impressive roster.


MARLIES VAN DER WEL JOINS PARTIZAN STUDIO

Partizan Studio have signed award-winning Dutch filmmaker Marlies van der Wel to their roster for representation.


DARK ENERGY SWOOP FOR AXELLE COURLANDER.

Director and football fanatic Axelle Courlander has joined Dark Energy for commercial representation.


DIRECTOR ED MCCULLOCH SAYS HELLO LOVE.

Hello Love are eager to see what Utah’s Ed McCulloch can achieve on these shores after signing him for representation.


DAN DE WINTER IS AT WORK

Work have appointed New York-based editor Dan de Winter to their global roster.


AGENT ELSON TUNES INTO THIRD CHANNEL.

Story-driven content studio Third Channel have joined Agent Elson's stable for representation.


COFFEE & TV PROMOTE MARTIN ALLAN AND STEVE WAUGH.

Visual content studio Coffee & TV have confirmed Martin Allan and Steve Waugh as their new creative directors.


'THAT JAM' SIGN TO PARK VILLAGE

Park Village have signed 'That Jam' - a directorial partnership comprising Joe Beverley and Sam Hurlock.


OB MANAGEMENT WELCOME CORAL BROWN.

London-based director Coral Brown is the latest to join OB Management's roster of independent filmmakers.


CANISTER JOIN COMMON PEOPLE

Directing duo Canister have joined Common People Films for representation.


MARTIN KREJCI JOINS MERMAN.

Merman have completed the signing of Czech director Martin Krejci for commercial representation in the UK.


KFC GO FINGERLESS.

Covid-19 has changed almost everything about the way we live it seems… and that includes how we eat a bucket of fried chicken.


BETHAN SELLER TUNES INTO RADICALMEDIA.

RadicalMedia have completed the signing of commercials director Bethan Seller for global representation.


RUTH SEWELL JOINS DARK ENERGY

Dark Energy have added London-born director Ruth Sewell to their roster.


THE SWEETSHOP ENLIST KATE HALPIN.

The Sweetshop have signed filmmaker Kate Halpin for commercial representation in Australia.


JOHN O'HAGAN IS HUNGRY (MAN) FOR MORE.

Hungry Man alumnus John O'Hagan has rejoined the company for global representation.


HAVE YOUR VOICE HEARD BY CONTRIBUTING TO THIS SURVEY OF PRODUCERS.

Producers from across the UK advertising industry are being asked to contribute to a survey set up by Presence's Danny Fleet.


COMMON PEOPLE FILMS SIGN CATHERINE LOSING.

Director and photographer Catherine Losing has joined the ranks at Common People Films.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.