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| THE BTS THREAD |
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| 11 August 2024 |
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 Rather than always include them in the main part of the website, we've decided to create a thread of BTS films so you can check them out as they arise. So, here they are, opening with a spate of the 2023 Christmas BTS films. Watch out for more as they're added. |
Do you ever get the feeling the main purpose of a BTS film is to occupy the client while the production team get on with making the actual ad? Client voices suspiciously dominate this look at the Boots 2023 Christmas ad.
These days, the public's eager anticipation of the John Lewis Christmas ad is mainly because it provides a vehicle for the widespread belief that nothing is as good as it used to be. Here, you can find out just what it was all about.
In this BTS, no one loses sight of the importance of bigging up ASDA at every opportunity, but hang in there for an amusing out-take at the end featuring the campaign's expensively acquired star.
This BTS for Apple's 2023 Christmas commercial focuses mainly on the stop-frame animation, and since the commercial itself also shows how stop-frame animation is done, it's all a bit meta (not Meta, but meta).
A glimpse at some of the techniques used by The Mill to bring to life the animals that appeared in this Christmas's T K Maxx commercial.
This isn't an entire BTS of Tiny Bullet's splendid commercial for Gas Networks Ireland but it provides a telling glimpse at the commitment of actor Colman Hayes as he inhabits the role of a puppet badger. Without such heroes, the work would be all the poorer and we salute him.
Uncommon's new safety information film for British Airways has caught the attention of both the public and the national media, and is one of the most talked about pieces of work made by the advertising industry this year. you have to hand it to Bang TV's Sharon Maguire... she absolutely nailed it, and -to judge by this BTS film - everyone had a lot of fun making.
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| ELEANOR UK WELCOMES ARIEL DANZINGER |
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Much to the delight of Eleanor's Sophie Gold and her newly-installed London MD Kate Elson, the company has added Ariel Danzinger to its roster of directors. |
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| NITRAM JOINS HAMLET. |
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Nitram, a director who eats scripts for breakfast, lunch, and dinner, is now represented by HAMLET in France, Belgium, the Netherlands, China, and Asia-Pacific. |
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| OB42 LAND CHRIS MORRISH. |
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It's a case of the Morrish, the merrier as director Chris Morrish joins OB42 for representation in the UK and the US. |
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