David Reviews

 Biting the hand that feeds us since 2002.

THE MORNING AFTER... MARCH'S CRAFTWORKS

It is now an established tradition that the morning after our monthly CraftWorks show, we gather a small group of people to talk about it.

This month's volunteers were Sport England's Kate Dale - who took part in our opening session on 'This Girl Can'; String & Tins' Will Cohen - who took part in The Reunion session on The Guardian's 'Three Little Pigs'; and Fat Lemon's Jane Bolton who was soaking it all up in the audience.


March's was our most ambitious CraftWorks yet with six separate sessions:


1. This Girl Can.



Kate Dale of Sport England was one of four panellists brought together to discuss the follow-up to 2015 hugely iconic 'This Girl Can' film. Sharon Jiggins of FCB Inferno and director Kim Gehrig described how they joined forces once again to deliver a hugely impressive film, while Jay James explained how she and the team at Soundtree provided the soundtrack that fused Maya Angelou's extraordinary reading of her own poem with dance music to bind the whole thing together.



2. The Crossover Club... Skunk London's Jim Hosking.



Skunk London's Jim Hosking told us all about his first feature 'The Greasy Strangler' - and its filthy trail aroused a whole heap of interest from the CraftWorks audience. It's a film which required fully committed performances and Jim described how he persuaded his cast to give their all. Here's a more vanilla trail than the one we showed at CraftWorks.




3. Introducing... 76 Ltd's Charles Muzard.



If the trail for The Greasy Strangler didn't prove too much for people, Charles Muzard's comedy short P-00 certainly did. A perfectly measured spoof of the reporting style of new-wave journalists at places like Vice, it investigates a drug craze sweeping Eastern Europe. And Charles Muzard was on hand to explain all.




4. Homespun Yarns.



Stitch's Tim Hardy, Dan Collins and last year's winner Thomas Ralph were on hand to unveil the theme for this year's Homespun Yarns competition. It's swiftly becoming one of the most keenly anticipated events of the advertising year and the team described how the event has evolved as they start looking forward to sifting through this year's entries. For more information visit their website.




5. Aardman's Danny Capozzi Visualises This.



Aardman animation's Danny Capozzi brought two films with him to CraftWorks. The first is a short film which showcases his mastery of a variety of animation techniques while skewering client capriciousness. The second is a film he made to help promote the BBC's Mars season and provided him with the opportunity to work with William Shatner.



6. The Reunion: Guardian 'Three Little Pigs'.



An all-star cast including Alan Rusbridger, David Kolbusz, Davud Karbassioun, Ringan Ledwidge, and Will Cohen described how they worked together to create the 'Three Little Pigs' film which helped reinforce the idea that The Guardian has mastered journalism in the online era. Former editor Alan Rusbridger was able to demonstrate in person just how much journalism has changed in that respect – thanks to Twitter, he brought breaking news to the room that Parliament was locked down because of the Westminster Bridge incident.


Stories

SPINNING AN EPIC YARN.

Those who’ve yet to catch up with Game of Thrones now have a crafty solution - no square eye-inducing telly binge required.


MESSAGE IN A SHAMPOO BOTTLE.

Head and Shoulders show their environmental conscience with recyclable shampoo bottles.


PRETTYBIRD SWOOP FOR MATT SMUKLER.

Prettybird have added commercials director Matt Smukler to their forward-thinking roster.


TERENCE NEALE HEADS TO PARK PICTURES

Park Pictures have signed South African director Terence Neale to their roster.


AGILE ARE AN A.T. MANN UP.

Director and architect A.T. Mann has joined Agile Films for representation.


JACK DRISCOLL AND MICHAEL LAWRENCE JOIN ACADEMY

Academy Films make a pair of new signings in the form of directors Jack Driscoll and Michael Lawrence.


STRAIGHT 8'S INDUSTRY SHOOTOUT

At the Cannes Festival of Creativity, the outstanding event was Straight 8's Industry Shootout and now you can enjoy it at a screening in London.


SING-SING JOIN STRANGE BEAST

Strange Beast have signed directing duo Sing-Sing to their roster.


CHANNEL 4 SEEK PRIME TIME DIVERSITY.

Channel 4 have announced the shortlist for their first Diversity in Advertising Award.


RANKIN AND THE FULL SERVICE'S LABOUR OF LOVE.

Thursday July 6th marks International Kissing Day. Check your calendar, it’s definitely there. To mark the occasion, Rankin and creative agency The Full Service have launched the #GetSnogging project.


LUC JANIN BECOMES SKUNK LONDON'S THIRD NEW SIGNING.

French director Luc Janin has become the third new signing at Skunk London since the opening of the UK office and he joins a growing roster of local talent.


PAOLA MORABITO ENHANCES KNUCKLEHEAD'S OFFER.

Australian Paola Morabito enhances Knucklehead's offer.


FIVE FAVOURITE... CELEBRITY SPOKESPEOPLE

Five of our favourite celebrity spokespeople from 2017 so far.


MITCH STRATTEN JOINS MOXIE PICTURES.

Commercial director and video artist Mitch Stratten has joined Moxie Pictures for commercial representation.


ANDERSON WRIGHT HEADS TO INDY8

Indy8 bolster their roster by signing Seattle-based director Anderson Wright.


RICKY STAUB JOINS GREAT GUNS.

Great Guns have signed American filmmaker and entrepreneur Ricky Staub for international representation.


ALLISON AND BOVILLE'S SUPERHUMANS 'MIC DROP' ENDS CANNES FESTIVITIES.

The Cannes Festival ended with a British triumph once again as Channel 4's Superhumans promo picked up the Film Grand Prix.


STRAIGHT 8'S CANNES SHOOT OUT

There's a lot at stake in the Straight 8's Industry Shoot Out this Friday in Cannes.


FIVE FAVOURITE... LGBT ADS

Seeing as it's Pride Month, we've compiled some of our favourite LGBT-themed ads from 2017.


MEET THE HOMESPUN YARNS FINALISTS.

Four is the magic number as Homespun Yarns unveils its quartet of finalists.


ANOTHER FILM COMPANY FOR LEE J FORD

Another Film Company have signed director Lee J Ford to their roster.


THE ASSEMBLY ROOMS PROMOTE ED COOPER TO EDITOR

The Assembly Rooms have added Ed Cooper to their roster of Editors.


ROGUE ENERGISED BY O POSITIVE TRANSFUSION.

Rogue Films in London have become the UK representatives for O Positive's impressive array of directors.


GOVERT JANSE ARRIVES AT MARSHALL STREET EDITORS.

Dutch editor Govert Janse becomes the latest addition to the Marshall Street Editors roster.


SEBASTIEN GUY AND YASMINA SOLANES ARE FRESH

Fresh Films have signed Sebastien Guy and Yasmina Solanes to their international roster.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.