A surge of interest in small-scale production has prompted You Are Here to rejig their tabletop division.
RARE Mark II, so to speak, boasts a new website and aesthetic, as well as a handful of new signings. According to You Are Here’s managing director Jeremy Goold, now's the perfect time for a reboot.
“To us, it’s simple,” Goold says. “With budgets being what they are, the partnership between RARE and You Are Here has the potential to offer agencies and brands huge savings in time and expense. We can work with briefs of all scales which combine live action with tabletop work and create a single point of contact for optimum ease."
This to and fro between RARE and You Are Here has already paid dividends, with last year’s McDonald’s ‘Wraps’ ad combining Myles New’s tabletop footage with live-action visuals from the Fridman Sisters. Goold reckons this formula makes RARE stand out.
“We want our clients to think of RARE as a dynamic creative studio, where creatives and producers can access the very best tabletop talent in town and complement their specialist expertise with all the clout of a proper grown-up production company.”
RARE currently have ten tabletop directors to choose from, with many able to work remotely. Despite the challenging circumstances we all find ourselves in, the company are determined to prove that 'small is beautiful'.