French director Reynald Gresset has joined Caviar for representation in the UK, the United States, France, and the Netherlands. The company helped kick-start Gresset's international career, and are keen to pick up where they left off.
Michael Sagol, executive producer and managing partner at Caviar, says, "We could not be happier to be working with Reynald again, as his work and energy continue to transcend storytelling. We are looking forward to continue our storied journey together."
Among Gresset's recent highlights is this well-crafted spot for McDonald's, wherein a child in her floating bed is joined by her mother as they journey down a huge river. We see the girl's eyes light up in wonder as they take in the landmarks they float past, and we feel her emotions when teddy is lost and then found again.
Caviar is such a solid production company, and they approach every project with a sense of humanity and artistry.
The viewer is made to feel that it's a journey that only the two of them are taking, thanks to Gresset's attention to detail and firm grip on the narrative. The Frenchman reckons his documentary background helps him pick out the small details that make ads like The Bed memorable.
So what does Gresset think about his new-ish home? "Caviar is such a solid production company, and they approach every project with a sense of humanity and artistry. They also have an incredibly diverse and talented roster of directors to draw on for a variety of different projects, so they can come at lots of different kinds of work with a high standard."
"I'm joining this family across the world with great pride and happiness."