David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

THE FUTZ BUTLER DELIVER FOR ITV.
8 December 2022

When ITV needed a new sonic identity, they rang The Futz Butler, who blend music, sound design, and field recordings like audio alchemists. The challenge was to make ITV1, ITV2, ITV3, ITV4, and ITVBe sound similar but different, and make a bespoke mnemonic for ITVX. Simple, right?

That's where dauntless founder and creative director Paul Sumpter came in: "Our vision was to build a challenging and memorable sonic identity for ITV that turns heads and changes perceptions. A sound that is as bold as it is reflective of modern Britain." This called for a Finnish zither, a VHS player, a bag of sugar, and some party balloons.


These became Sumpter's instruments, accompanied by a choir made up of iPhone voice notes. The process intrigued ITV executive creative director Tony Pipes, who says: "The Futz Butler have been a pleasure to work with from day one. The work they produced was exciting, challenging, and original - taking us out of our comfort zone whilst still hitting the brief and expressing the brand.

"How they work, the process and the original way they approach the work is not only fascinating, but effective. It's been a joy." Keen to hear what all the fuss is about? Then tune into any of ITV's five channels or their new-fangled streaming service.

For more on what The Futz Butler can bring to your next project, ring their London HQ on 020 7404 7227.

Stories

MAX FISHER'S MOUSE! HITS THE FESTIVAL CIRCUIT

Max Fisher's latest short film Mouse! has hit the festival circuit and will soon be wowing audiences the world over.


CHELSEA PICTURES SNAP UP MARIE TOMANOVA.

Chelsea Pictures have signed photographer Marie Tomanova ahead of her directorial debut.


CALI BONDAD JUST WANTS TO FEEL.

Feel Films now have Cali Bondad on the books on both sides of the Atlantic.


JEAN-SEBASTIÉN DEGNI JOINS DOG EAT DOG.

DOGEATDOG have signed "a bloody lovely person" in the form of Jean-Sebastién Degni.


MOIRAI EMBRACE ALBA ROLAND MEJIA.

Director, writer, and producer Alba Roland Mejia has joined MOIRAI for global representation.


LAURA MARCIANO HEADS TO PARTIZAN.

À la mode director Laura Marciano has joined Partizan for commercial representation.


JOSEPH KAHN EYES TOP GRADES AT ACADEMY.

When Joseph Kahn thought about representation outside the United States, one place came to mind straight away: Academy Films.


AGILE FILMS WELCOME ANTON TAMMI.

In-demand director Anton Tammi has joined Agile Films for UK representation.


NICLAS BERGMAN SIGNS FOR ANNEX.

Annex Films have completed the signing of Swedish director Niclas Bergman.


TV KLAXON: MESSI'S WORLD CUP: THE RISE OF A LEGEND.

A new documentary from SMUGGLER Entertainment and Apple TV+ is a must-watch for Lionel Messi fans


BLINKINK ADD NG'ENDO MUKII.

After the success of ‘Kizazi Moto: Generation Fire’ at the 2024 Annie Awards, Blinkink have signed director Ngendo Mukii to the global roster.


PAUL MITCHELL JOINS UNTOLD STUDIOS.

Los Angeles-based director Paul Mitchell now has international representation thanks to Untold Studios.


BIRTH SWOOP FOR CELINE VAN HEEL.

Director and photographer Celine van Heel has joined the roster at Birth UK.


SPINDLE ENLIST SACHA BARBIN.

Paris-based director Sacha Barbin has joined Spindle for UK and Dutch representation.


TV KLAXON: ALL IN A DAY'S WORK.

A Running Commentary's Effie Pappa has directed six episodes of 'All in a Day's Work' for MailChimp and It's Nice That.


GERRIT BECKERS FOR ALL OF US HERE

Acclaimed animation director Gerrit Beckers has joined the roster at All of Us Here in London.


LAURE ATANASYAN LANDS AT BIRTH.

French director Laure Atanasyan has signed with Birth for UK representation.


MARSHALL STREET EDITORS WELCOME BECCA SPAVEN.

Becca Spaven says a place on the Marshall Street Editors roster is a "game changer".


MATTHÄUS BUSSMANN GOES STRAIGHT TO YOU ARE HERE.

German director Matthäus Bussmann has joined You Are Here for UK representation.


HARRY REAVLEY ARRIVES AT NM PRODUCTIONS.

Director Harry Reavley has formed "an alliance" with NM Productions for a good-natured tilt at world domination.


IMMIGRANT SIGN YONI LAPPIN.

IMMIGRANT have added director Yoni Lappin to their cosmopolitan roster.


DAN FRENCH IS THE MAN FOR STINK.

Stink Films now represent Dan French for work in the UK and the US.


ORPHANS

This a thread of unclaimed work which we'll include at DAVID REVIEWS just as soon as we have sufficient credits.


THE DIRECTOR BEHIND MR BATES

The ITV Drama 'Mr Bates vs The Post Office' has joined that rare recollection of TV programmes that can justifiably claim to have changed people's lives for the better.


BLINK ENLIST JESSE LEWIS-REECE.

Blink look forward to a raft of "connected, compelling, and emotional stories" from new signing Jesse Lewis-Reece.


Stories

Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.