David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

MACHINE INSTALL JAMES COBBOLD.
16 May 2022

Fitzrovia-based Machine have a new senior sound designer in the form of James Cobbold. A certified audiophile and composer, Cobbold is also a full-on petrolhead, which explains why his work for brands like Aston Martin and Sky Sports F1 are labours of love.

He also adds texture to more character-driven work, like this ad for pregnancy and baby loss charity Tommy's. Inspired by director Ben Lankester and wife Bophanie's own experiences of miscarriage, it depicts a couple's parenting nightmare in reverse as they come to terms with a third loss. Across five harrowing minutes, Cobbold ensures the audio is both candid and tactful.


Such work leads creative director and sound designer Alex Bingham to say: "With cool projects on the horizon this year we'll be making full use of James's excellent sound and music skills. Having a man of his talents onboard is going to be great, and I'm sure James will be a good fit into the ever-growing Machine family."


Our brand spanking new space is the perfect place to welcome old and new clients alike.

 ”

Former Jungle and 750MPH man Cobbold is just as stoked about the move: "I'm very much looking forward to joining the team at Machine. I'm excited to get stuck into some amazing work here—hopefully adding to their impressive awards haul."


The more the merrier, says head of production Louise Baker, who's also watched Machine's Fitzrovia studios grow to match their ambition: "We now boast a third sound studio and tracklay room, nestled beside new production offices and larger client areas. With lots more in the pipeline for Machine both in London and across the pond, our brand spanking new space is the perfect place to welcome old and new clients alike."

For more intel on James Cobbold, call Machine's Louise Baker on 020 7636 1464 or email louise@machinesound.co.

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