David Reviews
 "You're not an artist, Peggy. You solve problems." Don Draper.
THE APA'S FUTURE OF ADVERTISING 2023
23 April 2023

As the philosopher Davide Revues once said: "we only have one past, but an infinite number of futures", and no event has proven that more comprehensively than the APA's Future of Advertising which has presented a myriad of awesome possibilities over the years. This year's line-up is especially impressive, and looks like it'll provide a fascinating menu of food for thought.

Not every talk will prove to be canon, but that's part of the fun. Do what we do, and think of it as an extended remix of 'Dragons' Den', and spend the afternoon weighing up the merits of the various presentations before deciding whether they're worthy of investing your time and energy.

The beauty of this carefully curated afternoon is that it's like a speed dating event... if you don't like the ideas of the person in front of you at any given moment, you won't have long to wait until they're replaced by someone whose pitch is potentially more appealing.


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The purpose of the Future of Advertising is to cram as much future thinking as possible into one afternoon.

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APA chief Steve Davies observes that the event is a distillation of the resourcefulness of the organisation's member companies: "Resilience and adaptability are key strengths of APA members, and it’s what has got them through tough times. Adapting though is far from straightforward... new opportunities have to be identified and then a strategy developed to realise them, always keeping in mind costs, risks and benefits.

"The purpose of the Future of Advertising is to cram as much future thinking as possible into one afternoon with eleven sessions and thirty presenters looking at a diverse range of opportunities."

Expertise on the stage will cover a lot of ground including making use of AI; the development of projects which include ownership of the IP; the Adless future of Advertising (which Steve Davies confesses that he doesn't yet understand); and making content for TikTok.

Steve adds that success, for him, would result in member companies coming away from the afternoon "with some new ideas to factor into their business planning".

Check out the all the speakers and the schedule here, and then buy your tickets for £75 plus VAT here.
Stories
PARTY POLITICS

Channel 4 have launched a cheeky ad campaign to herald the arrival of their new docudrama 'Partygate'.
PRESENCE WELCOME GUILLAUME ALLANTAZ.

Presence say they're "excited to collaborate on new and inventive campaigns" with French director Guillaume Allantaz, the latest addition to their UK roster.
IT'S MARTIN HOLZMAN FOR PARTIZAN.

Argentine director Martin Holzman has joined Partizan for global representation.
LOUIS NORTON SELZER LOVES RATTLING STUFF.

Writer and director Louis Norton Selzer has joined Rattling Stuff for commercial representation.

COLIN READ SIGNS WITH THE SWEETSHOP.

Director and skateboarder Colin Read has joined The Sweetshop for work in Australia, New Zealand, and Asia.
THE UNIGNORABLE ADBREAK

A coalition of Australian brands have teamed up with Special Group, The Glue Society and PHD to create the Shift 20 Initiative, which aims to increase disability representation onscreen.
JULIA SIU-YIN NGEOW JOINS BANG TV.

Julia Siu-Yin Ngeow has signed with Bang TV for commercial representation.
SALT 'N' SAUCE UNVEIL YOUNG STAR SEAN LÍONADH

Edinburgh production company Salt 'n' Sauce are very excited to unveil exciting young filmmaker Sean Líonadh.
FREE EVENT - 21 SEPTEMBER

On Thursday 21 September, Jason Stone will be chairing a panel of directors for Thinkbox at the Ham Yard Hotel in Soho... and it's free.
KÂCIKÊ JOIN DOG EAT DOG.

The director duo once known as Santi & Pablo has morphed into KACIKE ['ka-see-kay'], a new addition to Dog Eat Dog’s UK roster.
PRODCO LAUNCHES GLOBALLY.

Ian Pons Jewell and Zico Judge have formally launched ProdCo, a global film production company that's already made a splash.
SHELTER.FILM PARTNER WITH JW COLLECTIVE.

shelter.film have opened a new office in Brussels and joined JW Collective.
MATT CARTER JOINS ANOTHER FILM COMPANY

Matt Carter, who has joined the roster at Another Film Company, is highly skilled at coaxing excellent comedy performances from his actors.
ADAM&EVEDDB WELCOME CHARLOTTE UPTON AND CALLUM MCDONALD.

adam&eveDDB welcome Charlotte Upton and Callum McDonald.
MJZ ARE THREE AND EASY.

Much-coveted directors Charlotte Wells, Halina Reijn, and Matilda Finn have joined MJZ for global representation.
SYE ALLEN ENTERS KODE MODE.

Kode's good-natured tilt at world domination continues with the signing of the director Sye Allen.
STINK RISING SWOOP FOR GEORGE JAQUES.

Director, actor, producer, and writer George Jaques has joined Stink Rising as his career behind the camera takes off.
SARAH CHATFIELD JOINS OUTSIDER.

Outsider have completed the signing of director Sarah Chatfield for commercials in the UK and the Netherlands.
A NEW YORK START FOR MACHINE.

Sound design/music production company Machine have a New York State of Mind as they settle into the Big Apple at long last.
LIZ UNNA SIGNS WITH KODE.

Worldly-wise director Liz Unna has become the latest addition to Kode's commercial roster.
VISION ARTISTS ENLIST HUGO HARRIS.

Whip-smart production designer Hugo Harris has joined Vision Artists for representation.
GREENROOM FILMS GET LOCKY.

Greenroom Films have signed Lochlainn McKenna (aka Locky) to their roster.
SPINDLE WELCOME EDDY.

French animation big guns Eddy have joined Spindle for UK representation.
NOMAD SOUNDS.

Nomad have hired industry guru Andy Humphreys to spearhead their new sound department.
KC LOCKE IS KEY TO MERMAN.

Streetsmart director KC Locke has joined Merman for branded content and music videos.
Stories
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