David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

PETER NOVOSEL ARRIVES AT OB.
24 July 2023

Pop-punk rocker turned director Peter Novosel has joined OB for representation on both sides of the Atlantic. The Australian played guitar with For Amusement Only, who released an album in 2003 and even toured with Good Charlotte back in the day. Fast-forward twenty years and Novosel is more likely to have a camera than a guitar in his hands.

Music's loss has been advertising's gain, with Novosel a choice pick for brands like Houseplant—the cannabis company founded by stoner comedy staples Seth Rogen and Evan Goldberg. The former hosts this two-minute educational video about the joys of marijuana in moderation, as Celine tokes more than she can handle.



Such work leads OB CEO Otis Bell to say: "Pete effortlessly straddles the worlds of advertising and entertainment. Not only does he thrive on directing brand campaigns but he's also a naturally gifted writer and filmmaker with an abundance of smart and funny ideas. It's going to be a pleasure introducing him to the UK market."


With Pete, you get an abundance of hard work, creativity, and experience, and we have only just scratched the surface.

 ”

Novosel also joins 42 for narrative and long-form projects, which pleases head of comedy and entertainment Ben Cavey: "Pete has a unique comedic voice and an incredible distinctive directorial visual style to match it. He is, of course, a talent magnet as well, due to his passion and infectious energy, and we look forward to supporting him as he brings more fresh and always surprising comedic stories to the world."



Executive producer Renee Krumweide rounds off the welcoming committee: "Pete is the director we all want to work with, hes the ultimate collaborator and always present with a smile on his face.

"With Pete, you get an abundance of hard work, creativity, and experience and we have only just scratched the surface. I love putting him in a room with clients and can't wait to see what we can do together across the globe at OB42."

Reckon Peter Novosel would suit your next project? Then ring Jez Murrell on 020 7082 5740 or email jez@obmanagement.co.uk.

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