David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

LA VIE EN ROSE FROM UCX
20 July 2023

As DAVID has previously noted in the daily newsletter, a certain film has turned everything from Google search to fashion trends and even AirBnB locations hot pink this summer. Uncommon Experience Studio have harnessed the neon zeitgeist in cheeky fashion for Not On The High Street, taking full advantage of the fact that everything in that oh so distinctive shade is attracting more eyes than ever before.

'Pink Friday' is unlikely to become a yearly event like its post-Thanksgiving cousin, but it's a fantastic example of what a thorough understanding of public passion and a dynamic approach to trends can bring to the table. A juggernaut production marketing itself on such a massive scale can only benefit from sharing the wealth, after all.

Coincidental OOH placement.  

Ben Golik, Creative Partner at Uncommon Experience Studio, said of the campaign: "A certain film release, the dopamine decor trend, Pantone's colour of the year - this is a celebration of the season's biggest-selling colour. This all-pink shop is the perfect summer drop."

Emilie Mouquot, VP of Marketing at Not On The High Street, added: "This was a proactive idea that we loved for its playfulness and cross-channel creativity that resonates with our audience. We’re excited to see it go live as the start of our brilliant collaborative partnership with Uncommon."

Fortunate timing for budget conscious shoppers.  

Stories

CHELSEA PICTURES WELCOME SIMON RATIGAN.

Simon Ratigan says it's "an honour and a thrill" to join Chelsea Pictures for commercial representation in the US.


THE ZELLNER BROTHERS SIGN FOR BLINK.

Nathan and David Zellner, the directors of 'Sasquatch Sunset', have joined Blink for UK representation.


REIDS MUST FOR ANONYMOUS CONTENT.

Anonymous Content have signed The Reids for commercials and music videos in the UK and the Netherlands.


CANNES 2024 - DAY 2

Day 2 in Cannes was enlivened by the arrival of the Olympic flame as it makes its way to Paris ahead of the start of the games at the end of next month.


MATHERY ARE GRANTED IMMIGRANT STATUS.

Erika Zorzi and Matteo Sangalli (aka Mathery) have joined IMMIGRANT for representation in the UK and the Benelux.


CANNES 2024 - DAY 1

The familiar rhythms of Cannes Lions kicked in on Monday during the first big day of this year's festival.


AND SO IT BEGINS...

Technically, the Cannes Lions Festival of Creativity is already underway but the Sunday always feels like the calm before the storm.


LU XIAO WEI JOINS KODE.

Kode have signed the talented young director Lu Xiao Wei for commercials and music videos.


BLINK SWOOP FOR RVBBERDUCK.

Director Ben Doyle (aka RVBBERDUCK) is "unbelievably excited" to join Blink for commercial representation.


FRIEND WELCOME BEDROOM.

FRIEND are "stoked" to have directors Soren Harrison and Amir Hossain (Bedroom) on board for TVCs and music videos.


A NEW START FOR LUC RËSO JANIN AT JOHNNY FOREIGNER.

Luc 'Rëso' Janin has signed with Johnny Foreigner for commercial representation.


NADIA HALLGRE HAS A SHORT FILM AT TRIBECA THIS WEEK.

Chelsea Pictures' Nadia Hallgre has a short film at Tribeca this week.


JIM HOSKING JOINS RADICAL MEDIA

After spending a few years single-handedly broadening the scope of independent cinema, Jim Hosking has returned to the advertising fold.


NOMAD AND ODELAY FILMS PRESENT PRIDE IN OUR WORK.

Are you free on Wednesday, 19 June? Then Nomad and Odelay Films have the event for you!


MATEO WILLIS HOOKS UP WITH THE VISIONARIES.

Intrepid director Mateo Willis, whose credits include 'Dynasties', 'Omnivore', 'Frozen Planet', and other Earthly delights, has joined the diverse roster at The Visionaries.


FILM KLAXON: HAKEEM.

Hak Baker, the man behind 2023's 'World's End FM', learned to play guitar in prison.


STRAIGHT 8 SHOOTOUT: CANNES 2024

If you're in Cannes this year, and you want to make your trip worthwhile... get yourself a ticket to this year's Straight 8.


THE VISIONARIES WELCOME RÉMY CAYUELA.

The Visionaries have added French-American director Rémy Cayuela to the roster.


IT'S CANADA FOR JOE HOWAT.

Director and photographer Joe Howat says it feels "very surreal" to join CANADA for exclusive representation.


FILM KLAXON: STRIKING WITH PRIDE - UNITED AT THE COALFACE.

Almost ten years after 'Pride' swept the box office, a new documentary from director Ashley Francis-Roy takes viewers back to the Dulais valley in South Wales.


JONNY LOOK EYES SUCCESS AT CREATORS INC.

American comedy director Jonny Look has joined Creators Inc for commercial representation.


THE MILL IS ABUZZ.

2D crack shot Basim Kadhim has joined The Mill as a mid Nuke compositor.


MEGHAN DANIELS JOINS ODELAY FILMS.

South African director Meghan Daniels says Odelay Films "resonate with me on many levels" as she joins for UK and US representation.


MATIAS NYSTEDT JOINS DARK ENERGY.

One of Finland’s top commercial directors, Matias Nystedt, has joined Dark Energy for UK representation.


RISING STAR GEORGIA OAKLEY JOINS ELEANOR

Eleanor Films have added Georgie Oakley to their roster of directors, and after attending a screening of her debut feature 'Blue Jean', it's obvious why.


Stories

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