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AGENCIES Which agency has the best ratings when you add 'em all up and average it out?
DIRECTORS And if you do the same thing with directors, who's top of that list?
CREATIVES Are you one of the twenty-five creatives who's won a coveted place on this list?
AGENCY PRODUCERS Or are you one of the most highly regarded agency producers in the UK?
FILM PRODUCERS You may have worked out that there's a bit of a theme developing by now.
BRANDS Mind you, this one's a bit different as it looks at the brands themselves.
FILM PRODUCTION COMPANIES Another company list - is your place of employment one of those on this list? If so, demand a pay rise - you're obviously doing something right.
POST / EDITING / SOUND COMPANIES We've bundled together all the tertiary companies into a single list. There are a few prominent companies on here that don't subscribe to DAVID. The fools.
DIRECTORS OF PHOTOGRAPHY Are you one of the best twenty-five cinematographers working in advertising? You are? Then you should be on this list.
Sweetshop director Beatrice Pegard brings qualifications in political and environmental sciences and a tidy showreel to her new home. French-Australian Pegard is a firm believer in sustainable filmmaking, impressing clients with her mean green credentials.
As well as her "strong social awareness", executive producers Morgan Whitlock and Justin Edmund- White admire Pegard's high standards from concept from completion: "Beatrice creates work that's nothing like average, and we're hugely excited she's chosen to do so with Sweetshop".
The company's London custodians add: "Beatrice has a unique perspective on the world, balancing anachronistic imagery and old school references with fresh and vivid performances, mixing seamless CG with handcrafted production design."
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I cannot wait to shoot wild, fun, awesome. and wonderful films in the UK!
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Sweetshop's global CEO, Wilf Sweetland, is equally complimentary: "Beatrice brings carefully considered design and iconography to the fore in her work. The beauty and confidence in her performances herald a voice for a new generation, and we are so happy Bea has chosen Sweetshop to support her."
As for Pegard, she wants to shoot "wild, fun, awesome, and wonderful films in the UK with the incredible Sweetshop and the powerhouse team that are Morgan and Justin". Expect her to keep a close eye on her carbon footprint as well.
Advertisers jumped for joy in 2019 when it was announced that Love Island, ITV's most cherished controversy magnet, would go from one to two series a year.
