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AGENCIES Which agency has the best ratings when you add 'em all up and average it out?
DIRECTORS And if you do the same thing with directors, who's top of that list?
CREATIVES Are you one of the twenty-five creatives who's won a coveted place on this list?
AGENCY PRODUCERS Or are you one of the most highly regarded agency producers in the UK?
FILM PRODUCERS You may have worked out that there's a bit of a theme developing by now.
BRANDS Mind you, this one's a bit different as it looks at the brands themselves.
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POST / EDITING / SOUND COMPANIES We've bundled together all the tertiary companies into a single list. There are a few prominent companies on here that don't subscribe to DAVID. The fools.
DIRECTORS OF PHOTOGRAPHY Are you one of the best twenty-five cinematographers working in advertising? You are? Then you should be on this list.
Tom Wakeling graduated from Brunel University in 2010 with a degree in product and industrial design, only to engineer his way into advertising with stints at The Outfit and Publicis. His next stop was the director's chair, and it's proved to be a comfortable fit.
Ads for EE, Oreo, and Canon soon caught the attention of Irresistible Studios, who've just signed Wakeling to their roster. As well as a tidy commercial reel, Wakeling brings a Vimeo Staff Pick award to his new home courtesy of Pattern—an experimental short film brimming with in-camera flair.
The atmospheric piece features a lone figure in contemplation at a coastal spot, haunted by both an oily, inky substance coating his face and hands, and a cone of lights which threaten to engulf him entirely. Is it a meditation on the lack of space to organise one's thoughts in modern life, or making a more primal point about the self-sabotaging nature of humanity's consciousness?
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Pattern was such a deeply personal project that I thought its reach wouldn’t go further than my bedroom.
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The true meaning is left to audience interpretation, allowing those watching to read their own explanation into the fantastical scene. Wakeling's visuals are all the more impressive considering they were shot in-camera, giving the piece a grounded feel in spite of its ethereal imagery.
So what does Wakeling think about the work now? "The response to Pattern has been humbling, as it was such a deeply personal project that I thought its reach wouldn't go further than my bedroom. It's great to see so many people getting lost in the pattern!
"I think there are more stories to be told with the technique itself, more films to inspire that sense of wonder. In fact we've just developed a new method that will make the technique even more spectacular and we're now looking for the right script to pair it with."
Asif Kapadia, director of 'Senna', 'Amy', and 'Diego Maradona', changes tack with 'Creature', a film based on the English National Ballet production of the same name.
Jinx Godfrey, whose credits include 'Chernobyl', 'The Princess', and 'The Theory of Everything', is available for commercials again at Marshall Street Editors.
