David Reviews

 Biting the hand that feeds us since 2002.

BURNING REEL SIGN EMMA TOMELTY

Burning Reel represent a fantastic array of directors from all over the world, but recently realised they were still missing something... an Australian.

They've rectified this egregious error by signing award-winning Aussie director Emma Tomelty to their roster. Having already collected a Triple J Award for best music video and an ARIA nomination for best video in her native land, Burning Reel are ready to help her take things to the next level.


What can we expect from her promo work? Emma has a background in fashion, dance, and choreography, which has given her an enviable eye for capturing movement. Check out this promo for Alpine's 'Gasoline' to get a feel for the deft handling of choregraphy she's known for - the intimate portraits of individual dancers' different body parts are particularly striking.




Vivid stuff. Is dance her main focus? While choreography and graphic composition are Emma's major passions, she's also dabbled successfully in narrative work.

Her promo for Elizabeth Rose's 'Division' (presented by Red Bull), for example, contains no choreographed element. The narrative about love and acceptance (or lack of) is handled with care but without kid gloves - a fine line for any director to walk when dealing with emotional, potentially controversial topics.



On a lighter note, Emma's also channelled her creative talents into commercial work, both in and outside of Australia. Her cheerful ad for the Happy Egg company combines her sense of movement with an astutely-chosen soundtrack - Frank Wilson's legendary Motown single 'Do I Love You (Indeed I Do)' - and creates a film sure to bring a smile to anyone's morning.


Emma Tomelty's reel is now up at Burning Reel, so head on over and check out the stylish clips on offer. For more information about Emma or anyone else on the roster, get in touch with Cal Gordon at callum@burningreel.co.uk or give them a ring on 020 7323 0403.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.