David Reviews

 It's the work, stupid.

ITV RING IN THE CHANGES.
8 January 2019

ITV's idents are to receive a weekly makeover courtesy of a new initiative called 'ITV Creates'.

The project sees artists from across the UK produce their own distinctive spin on the ITV logo, which will then take pride of place on the channel for seven days.

Eight artists have been announced so far, with the first wave spanning disciplines including fine art, sculpture, and stone balancing. ITV's scouts will continue to wrangle both new and established talent throughout the year.



As well as championing the UK arts scene, the broadcaster aims to remind viewers of its own creative credentials. ITV Creative's ECD Tony Pipes says: "We've not only given a platform to some of Britain's best visual artists, but we have also found a way to continually entertain and surprise our viewers."


We wanted to push against the prevailing convention that idents are set - the idea that they are moving wallpaper that last five or ten years without changing.

 ”

Pipes goes on to say: "After all, we don't just curate - we constantly commission and create world-class content and this was a great way to express that on air."


So far the project has generated works ranging from light installations to psychedelic armchairs, with ITV Creative describing the collection as "beautiful, daring, entertaining, and sometimes challenging - exactly what good TV should be."

The channel also thinks the concept of the ident deserves re-evaluation in 2019: "We wanted to push against the prevailing convention that idents are set - the idea that they are moving wallpaper that last five or ten years without changing."

Relatively speaking then, ITV Create's new weekly turnaround is at the blink-and-you'll-miss-it end of the scale.

Stories

AISULTAN SEITOV ENLISTS WITH PARTIZAN.

Partizan have signed what they describe as one of the “most exciting new directing talents” around in the shape of promo director Aisultan Seitov.


NOT TO SCALE CATCH LOBSTER.

Not To Scale say they "couldn't be more excited to welcome" Italian-Bulgarian directing duo Lobster to their global roster.


MICHAEL J FERNS SIGNS FOR 76 LTD.

76 have high hopes for their latest signing, young Scottish director Michael J Ferns… and a quick glance at his CV suggests their confidence is justified.


NICE SHIRT FILMS SIGN KIM GELDENHUYS.

Nice Shirt Films have serendipity to thank for their latest signing, Kim Geldenhuys.


SIXTYFOUR MUSIC ARE YORGOS LANTHIMOS'S FAVOURITE.

SixtyFour music's Nick Payne has been watching this year's movie awards with more interest than usual as The Favourite - which his company worked on - has become the favourite to pick up the major gongs.


ANDY HUMPHREYS ADDS BITE TO BARK

It's been a little while since Andy Humphreys added his clout to Bark Soho, so we popped by to see him and Simon Elms so find out how it's working out.


OLLY WILLIAMS ARRIVES AT VISION.

Production designer-stroke-director Olly Williams has joined Vision's design roster for representation.


BRUCE ST CLAIR JOINS RATTLING STICK

Rattling Stick have signed director Bruce St Clair to their roster for UK representation.


RIDLEY SCOTT CREATIVE GROUP GO DUTCH.

Ridley Scott Creative Group are pleased to announce the launch of their new Amsterdam office.


DUMAS HADDAD ENTERS THE DARKROOM.

London-based filmmaker Dumas Haddad has joined Partizan's developmental roster, Darkroom.


STRING AND TINS LAUNCH BID TO NURTURE FEMALE SOUND DESIGN TALENT.

Sound design studio String and Tins have launched a bid to nurture female sound design talent.


EDWARD BERGER ENTERS THE SWEETSHOP

Acclaimed German director Edward Berger has joined The Sweetshop for global representation.


THE VISIONARIES SCORE A HAT-TRICK

The Visionaries have announced a trio of new signings: Jon Yeo, Femi Ladi, and Claire Norowzian.


LUCKY THIRTEEN AT TENTHREE.

Editing house tenthree are pleased to announce the launch of thirteen, a roster dedicated to up-and-coming editors.


THE APA'S FUTURE OF ADVERTISING EVENT 2019

There's a great line up for this year's Future in Advertising event on Wednesday.


COMPULSORY DECLARE INTENT BY RECRUITING STEPHANIE WALTON

Film production company Compulsory have underlined their move into the TVC realm by recruiting Stephanie Walton as Head of New Business & Development.


READ ALL ABOUT IT.

Aardman Animation have partnered with Huawei and agency FCB Inferno to create StorySign - an educational app which translates written text into sign language.


CRAFTWORKS AT BAFTA 195

Our first CraftWorks event took place at BAFTA on Monday 11th February and - to judge by the feedback - it was a hit.


76 SIGN ROBIN GOODE.

76 Ltd have recruited one of South Africa's foremost directors in the shape of Robin Goode.


MACEO FROST SIGNS WITH KNUCKLEHEAD US

Knucklehead's US arm have signed director Maceo Frost for representation.


NEXUS STUDIOS LAUNCH MANSHEN LO

Nexus Studios have announced their new signing - director and animator Manshen Lo.


OBJECT & ANIMAL SET OUT THEIR STALL.

It's been a few months since Object & Animal set out their stall and they're doing rather well.


PAPAYA DOUBLE THEIR PLEASURE.

Directors Nicolas Caicoya and Willem Gerritsen are the latest to join Papaya's London roster for commercial representation.


PETER LYDON GOES INDEPENDENT.

Seasoned TV and commercials director Peter Lydon has joined Independent for representation.


BLINKINK SCORE A BRACE.

Blinkink have signed husband-and-wife directing duo Stevie Gee and Essy May, as well as adding animator and illustrator Robert Hunter to their ranks.


Stories

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.