David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

INDIA HARRIS SIGNS FOR STICKER STUDIOS.
4 October 2021

Whipsmart director India Harris has completed her move to Sticker Studios.

Harris studied textile design at the University of Brighton, which explains the Londoner's vibrant, hands-on approach to film. Her knack for creative direction also makes her a boon to ambitious brands and artists.


Her Sticker Studios debut is a 30" TVC for home fitness start-up Apex Rides, with Harris keen to do indoor exercise justice. "I wanted to create a film that felt exciting and really inspired people to have fun whilst working out," Harris says. "It was important to myself and the agency that the film felt relatable to a broad variety of people to show that the exercise bike was accessible in price and all fitness levels."


We had a blast producing the Apex Rides commercial and India instantly felt like family.

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"The bold colours and art direction were key to the identity of the film, combined with interesting transitions that would really translate the playful nature of APEX rides as a brand." Expect more clients to harness Harris's talent soon.


She adds: "From our first meeting, the Sticker team really understood my vision and I feel that with their support they will be able to help my development further as a director. We had such a great synergy working on the APEX TVC and I can't wait to see what else we can create together in the coming months."

The team at 41 Wenlock Road are equally chuffed: "We have been following India's amazing work for a while, and admired her creative direction. We are so thrilled to have her on our roster, we had a blast producing the Apex Rides commercial and she instantly felt like family."

Reckon India Harris is the director you've been looking for? Then ring Corin West at Lemonade Reps on 07792 675 779 or email corin@lemonadereps.com.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.