David Reviews

 Biting the hand that feeds us since 2002.

BENITO FEELS THE PULSE

Pulse Films have signed award-winning director Benito to their UK talent roster.

The director is known for his narrative approach to storytelling, and has won a slew of awards for his beautifully-executed work. He began his career as a documentary filmmaker, quickly earning a reputation for embedding himself within some of the most dangerous organisations in the world.


What, like Theresa May's Cabinet? More like gangs in Ibiza and kidnappers in Brazil, actually. Benito even spent six months in a Bolivian prison (for his BBC-commissioned film '12 Year Old Cocaine Smuggler') and covered the world’s most dangerous football fans for 'Hooligan', which earned him a Grierson ‘Best Documentary Series’ award nomination.


That's committment to the craft! What else has he done? Made some pretty knockout commerical work, for one thing. Check out this film for Johnnie Walker to get a sense of how Benito translates his documentary-making chops into clever, subtle marketing.

A celebration of the remarkable Marc Herremans (who was paralysed in 2002 and Triathelete champion by 2009), the film gives Johnnie Walker's 'Keep Walking' slogan a new, deeper resonance.



Powerful stuff - does he always make tearjerkers? Not every time. Benito has a real talent for exploring relationships and making them feel emotionally authentic on-screen, whether light-hearted or thought-provoking in tone.

This sweet ad he made for Heinz, for example, shows a brotherly relationship which isn't always smooth, but is always loving. It's a charming piece which showcases Benito's considerable storytelling abilities.



Fantastic. Pulse must be excited to have him on board. Benito actually met Davud Karbassioun - Global President of Commercials and Branded at Pulse - on his first commercial. The triumphant film for Robinsons clearly made a lasting impression, because Davud made Benito his first signing on joining Pulse.


Davud said of the signing: "Benito has the rare ability to capture authentic and emotive performances with beautiful photography. I’m so proud to announce him as my first signing to Pulse Films and continue to build on his career as a standout filmmaker."

Benito himself commented that he's sure he and Davud will 'make some powerful films together'. Might want to get the tissues ready in advance.

Benito Montorio's reel is up at Pulse Films, so head on over and take a look. For more information on him or anyone else on the roster, get in touch with candice.chubb@pulsefilms.co.uk or get on the blower to 0207 426 5700.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.