David Reviews

 Biting the hand that feeds us since 2002.

FIVE FAVOURITE... AD SONGS

Musical ads have long been an industry mainstay, from radio jingles to carefully-crafted viral earworms. Creating a song specifically for an ad is a delicate art - having to walk the line between cheesy, memorable, and keeping the brand front and centre.

We've had some excellent examples through the proverbial door at DAVID lately, so here are five of our favourites.


1. HomeAway - The Whole House




Parks & Recreation’s Nick Offerman performs an ode to the great family getaway for HomeAway.

His droll delivery of the rhyming script succeeds where chirpier VOs would arguably fail. Our personal favourite line? ‘Forget the in-tray/You’ve got a bidet’.


2. Yorkshire Tea - Blessed Are The Teamakers




Colin - the 'head brewer, perfection pursuer' - is the 'tea-jay' of his office, and he's here to tell us all about it in this cracking ad by Rubber Republic for Yorkshire Tea.

With his low-rider trolley and shawl-collared cardi, Colin is a rapper extraordinaire with Northern fire in his belly and a take-no-prisoners attitude.


3. Paddy Power - Goal




Paddy Power have released a number of great musical ads recently, and this may be the best. This excellent ad shows a disabled fan making his way into a football ground for his regular communion at the altar of his idols.

He brilliantly describes aspects of the experience via a bastardised version of Spandau Ballet's 'Gold' culminating in a perfectly-timed celebration of a 'Goal'.


4. Sainsbury's - Food Dancing




W+K have placed Orange Supermarket at the forefront of a new movement called #fooddancing, launching the campaign via an ad with an earwormy soundtrack from MysDiggi.

Siri Bunford's film - like the food prepared in the majority of British homes - has been carefully crafted to look like it's been thrown together rather than skillfully assembled using tweezers, giving the whole thing an air of authenticity. Bold stuff.


5. Finish - I love Doing Dishes




Benjamin Franklin famously said that 'nothing can be said to be certain, except death and taxes'... and doing the washing up, according to Finish.

They dive back into the existential angst in this musical ad, examining the relentless cycle of dish-doing through a forcibly-cheery musical number.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.