David Reviews

 Biting the hand that feeds us since 2002.

FIVE FAVOURITE... SPOOFS

Times are tough at the moment, so we've compiled a list of five of our favourite spoof ads from 2017 to lighten the mood.

From parodying industry tropes to poking fun at pop culture, these ads don't take themselves too seriously.... and neither should we.


1. McDonald's - Love Affair




While McDonald's are far from the first to parody the oft-maligned celebrity perfume ad, director Guy Manwaring is spot on here. The result is a highly entertaining send-up which manages to spoof without snarking, and is all the funnier for it.

The lead actress gives it her best Keira Knightley as every note of the glossy luxe ad is hit: the unlikely wind billowing silky skirts and curtains alike; the sharp-suited, sharp-cheekboned suitor; the dramatically shot architecture.


2. Secret - Armpits




This excellent spoof from Terri Timely hits the nail on the head. Every deodorant ad banging on about beautiful armpits flashes before our eyes as we're introduced to pits in all their diversity - small, flat, and even concave.

The absolutely deadpan performance of the models is spot on, making the whole thing a bite-sized triumph.


3. KFC - Honesty




KFC join the trend for lampooning familiar ad tropes with this amusing South African outing.

The vignettes are spot on, replete with beautiful people, exotic locations, and a voiceover spouting buzzwords about 'connecting' with their product. However the brand is presented, they conclude, it all comes back to fried chicken that makes you feel #blessed.


4. Hyundai - N




Hyundai take a unique approach in this spoof, attempting to evoke how it feels to driving something fast and powerful rather than bombard us with statistics. And yes, this film does feature the obligatory car ad horse.

Director Tom Kuntz pitches things just right here, mischievously setting up luxury ad cliches before undercutting them.


5. Warburton's - Pride and Breadjudice




No list of great parodies would be complete without this gem for Warburton's, created by WCRS and directed by Declan Lowney.

It's a three minute tour de force from star Peter Kay in an ad that has an agreeably chaotic feel - creating the impression that every idea they had was crammed in somehow. The highlights are a spoof of a much-parodied scene from Ghost and Kay's indictment of Jonathan Warburton's acting skills: "is he hell?"

News

ALEX COURTÈS JOINS NEXUS STUDIOS.

Nexus Studios have signed revered director Alex Courtès for UK and US representation.


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NEIL STUBBINGS HEADS TO JELLY LONDON

Jelly London have signed director Neil Stubbings to their roster for UK representation.


HYMNS AND HYRRS

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YOU ARE HERE ARE TWO UP.

You Are Here welcome Swedish filmmaker Per-Hampus Stålhandske and US directing duo TwinTaoers to their roster.


MARTIN KREJCI EYES SUCCESS WITH BLINK.

Blink round off 2017 with another high-profile signing: Czech director Martin Krejci.


PODCAST - PARK VILLAGE

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MATTESSONS SERVE FOOD FOR THOUGHT.

Mattessons Fridge Raiders and 'Call of Duty: WWII' release codebreaking app Code Strike.


AHMET ILTAS LANDS AT NERD PRODUCTIONS.

Designer and illustrator Ahmet Iltas has joined NERD Productions for commercial representation.


MATHIEU CAPLANNE MAKES THE GRADE AT ETC.

Electric Theatre Collective have bolstered their ranks by signing French colourist Mathieu Caplanne.


A NEW FRONTIER FOR NEXUS

The opening of Nexus's Los Angeles office represents a bold new step for the London company.


FIVE FAVOURITE... SPOOFS

Times are tough at the moment... so let's laugh at ourselves and take a look at five of our favourite spoof ads.


DAVID REVIEWS AT FOCUS

Next Tuesday and Wednesday, The Location Guide's annual Focus event rolls into Islington and DAVID will be there.


WILL SAMUEL JOINS 1STAVEMACHINE

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PHOEBE ARNSTEIN JOINS ANNEX

Annex Films have signed London-based director Phoebe Arnstein to their roster.


HOTSPUR & ARGYLE SIGN HARRY REAVLEY.

Hotspur & Argyle have signed fashion film specialist Harry Reavley for commercial representation.


GOING STRAIGHT 8 FROM BERLIN TO PATTAYA

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CASSIDY BURCHER HEADS TO MILL+

Mill+ have signed director Cassidy Burcher to their roster for global representation.


PODCAST - BEN WALKER

Alongside Matt Gooden - his partner of twenty-seven years - Ben Walker has created some of the best commercials of all time. In this podcast, he discusses his career and Who Wot Why - the start-up he recently co-founded.


PANTERA JOINS SOMESUCH X ANONYMOUS CONTENT.

Argentine directing collective Pantera have joined Somesuch x Anonymous Content’s worldwide roster.


MONICA BERTEI GETS DOWN AND DIRTY

Monica Bertei has taken her wealth of experience to Dirty Films as the Shoreditch-based production company eyes the next level with considerable ambition.


BRAM SCHOUW LANDS AT BLINK

Blink have signed Dutch director Bram Schouw to their roster for UK commercial representation.


MORE AMMUNITION AT GREAT GUNS.

Great Guns have added directors Rollo Hollins and Chris Neal to their international roster.


RYAN HOPKINSON HEADS TO CAVIAR

Caviar have signed acclaimed director Ryan Hopkinson for representation in the UK and Amsterdam.


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News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.