David Reviews

 It's the work, stupid.

GREGGS ROLL WITH IT.
9 January 2019

Any product launch that riles Piers Morgan is off to a good start, and that's precisely the reaction that has greeted Greggs and their new vegan sausage roll.

The high street outlet recently introduced the meat-free pastry after a petition from animal welfare charity PETA reached over twenty-thousand signatures in 2018, with demand already outstripping supply.

For those keen to see what the fuss is about, agencies Havas, Splendid Communications, and production house Food Hall have released this online ad that skilfully borrows from the Steve Jobs Guide to Product Launches.


Such tongue-in-cheek reverence - ably realised by Food Hall director Piotr Gregorczyk and crew - underlines the brand's willingness to adapt and poke fun at itself, as well as ensuring a valuable level of online traction.

The high street bakery chain has even had to contend with Piers Morgan's wrath, with the Good Morning Britain host earlier tweeting his culinary displeasure. Given the vegan product's initial success, however, Morgan's words are predictably hard to swallow.

News

YOOMIN LEE MAKES THE GRADE AT MPC.

MPC have added another canny operator to their midst by signing colourist Yoomin Lee.


IAN ROBERTSON ARRIVES AT TANTRUM.

tantrum's recruitment drive continues to yield results as the company unveil new signing Ian Robertson.


RIC CANTOR IS A FRIEND INDEED.

Friend London have brought experienced comedy director Ric Cantor into the fold as they target a productive second half to 2019.


KODE SIGN SARAH CHATFIELD.

Kode say it is a "sincere pleasure" to welcome Sarah Chatfield to their team of directors.


THOMAS WEBB LOGS INTO MILL+

Experiential artist-cum-director Thomas Webb is the latest to join the digital-savvy roster at Mill+.


REBECCA LUFF JOINS CUT+RUN.

Talented editor Rebecca Luff has crossed Soho to join Cut+Run after a highly successful stint with tenthree.


TANTRUM ENLIST BENNETT JOHNSON AND TOBIAS.

tantrum have bolstered their commercial offering with the double signing of directors Bennett Johnson and Tobias.


CHANNEL 4'S DIVERSITY IN ADVERTISING AWARD RETURNS.

Channel 4's Diversity in Advertising Award is back and this year's theme is how the LGBTQ+ community is represented on our screens.


PARK VILLAGE WELCOME KATIE SWAIN.

Seasoned director-cum-cinematographer Katie Swain has become the latest addition to Park Village's commercial roster.


BIG BUOY UP THEIR CG GAME WITH KRISTAAN CAIN.

Big Buoy's signing spree shows little sign of abating as the post house add CG whizz Kristaan Cain to their ranks.


STEF COLOSI JOINS OKAY STUDIO

Okay Studio have signed colourist Stef Colosi to their roster.


VISION TAP RISING DOP IGOR SMITKA.

Vision's Emerging Talent wing are delighted to announce the signing of Igor Smitka, one of Slovakia's most promising cinematographers.


NO.8 SCRAMBLES INTO EXISTENCE.

The increased ambition and scope of services at Scramble has been signalled by a change of name.


LEMONADE REPS WELCOME FOOD HALL.

Culinary specialists Food Hall have become the latest addition to the roster at Lemonade Reps.


BEN TRICKLEBANK JOINS FURLINED.

Furlined believe their new signing Ben Tricklebank has what it takes to become "one of the greats" as he joins the company's US and UK rosters.


ANNEX FILMS SIGN NADEZNA RADCORE.

Annex Films are pleased to announce the signing of Nadezna Radcore for UK representation.


ACADEMY ARE TWO UP.

Academy have added two new directors to their stable: Luke Davies and Fiona Godivier.


STINK LIKE THE TASTE OF FOODFILM.

DAVID doesn't usually cover porn directors for obvious reasons, but in the case of FoodFilm, we're happy to make an exception.


STACIA AKABA REJOINS BIG BUOY AS EXECUTIVE PRODUCER.

Big Buoy are pleased to announce the return of Stacia Akaba as their new Executive Producer.


OBJECT & ANIMAL UNVEIL ANDREW THOMAS HUANG.

Object & Animal say they have signed a "true polymath director" in the shape of Andrew Thomas Huang.


LUZIAN SCHLATTER JOINS MAD COW FILMS.

Swiss director Luzian Schlatter has joined the fold at Mad Cow Films for commercial representation.


JOE WALTON JOINS WHITEHOUSE POST

Whitehouse Post have bolstered their London roster with the signing of editor Joe Walton.


FIONA MCGEE LANDS AT BOLD.

BOLD's global talent search has led to Australian director Fiona McGee joining their compelling roster.


CRAFTWORKS AT BAFTA 195 ON JUNE 10TH.

We're doing another CraftWorks at BAFTA and it's going to be extremely good.


76 LTD SIGN OLIVIER VENTURINI.

Beauty director and amateur pastry chef Olivier Venturini has given 76 Ltd plenty to smile about as he joins their bespoke roster for representation.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.