It was the arrival of Andy Humphreys though that really beefed up Bark Soho's sound design proposition. He's built an enviable reputation during his time at 750MPH and is one of the most respected sound engineers in the business. He too has witnessed a significant shift in his realm with competition now being provided by freelancers for the first time.
"Things are more transportable... the need for a studio has always been a big barrier to entry." It still is for a lot of projects but, "certainly for track laying and all the sound designer elements, you can get by with a laptop and a pair of headphones if you choose to... but most of the guys who have gone freelance have got some kind of setup at home."
Nonetheless, this wasn't an approach which appealed to Humphreys: "The hook up with Bark was far more interesting and presents a whole lot more opportunities than being a one man band."
The holistic offer of Eclectic and Bark has enabled the two companies to become involved in projects outside of the advertising realm, and it's clear from the way they speak about it that this is something which enthuses both Elms and Humphreys.
"We did three feature docs last year," says Elms, "one about a mafia supergrass, one about a long distance swimmer, and another about a football player."
Their main arena is still commercials though and - with Andy Humphreys on board - they're looking forward to a bright future.