David Reviews

 It's the work, stupid.

CREATURE'S MOVE TO MOBILISE YOUNG VOTERS.
12 May 2019

It started with a tweet. Guardian journalist Zoe Williams asked her 68,000 followers on Twitter if any of them was aware of an advertising agency that might be able to lend some help to a campaign to encourage young people to register in time to vote in the elections for the European Parliament.

This caught the eye of Creature's Dan Cullen-Shute who was willing and able to answer the plea. After an urgent exchange of emails, representatives of the campaigning group Vote For Your Future arrived at Creature's Shoreditch HQ to outline their hopes. And it was on.

Agreeing to donate the agency's time for a cause dear to its heart was an easy decision. The challenge was coming up with something effective in the available time... because there wasn't much of it.

An accelerated process of considering and rejecting ideas put forward by the agency's creative teams brought them to a shortlist and - swiftly after - the decision to run with a campaign built around the slogan 'Give a XXXX'.

Attention-grabbing and irreverent, it felt like it had a chance of engaging with young people who weren't yet registered. And it did.


The creatives on this project were Megan Egan, Poppy Cumming-Spain, Haley Koehn and Whitney Tam, and when DAVID had the opportunity to meet with Megan and Poppy last week alongside Dan Cullen-Shute, they had an obvious pride in the work they'd created. That was before the story in The New European revealed that it had been so effective. They must all be over the moon now... and rightly so.

News

ANOTHER BAD NIGHT AT THE BRITISH ARROWS

The good, the bad, and the ugly of British advertising gathered together in Battersea last night for the glitziest of its many annual awards events - the British Arrows.


LORCAN FINNEGAN JOINS ANOTHER FILM COMPANY.

Another Film Company are pleased to announce the signing of commercials and features director Lorcan Finnegan to their roster.


GLASSWORKS WELCOME EDWIN METTERNICH.

Glassworks are understandably "delighted" to announce the arrival of seasoned colourist Edwin Metternich as their new UK Head of Colour.


KNUCKLEHEAD INSTALL BROKEN ANTENNA.

London-based directing Broken Antenna are the latest to join the ranks at Knucklehead for representation.


TWO NEW FACES AT ADELPHOI MUSIC.

Adelphoi Music have strengthened their proposition by hiring producers Chloe Heatlie and Jacob Wheeler.


STRAIGHT 8'S INDUSTRY SHOOTOUT AT CANNES 2019.

It's that time of year when companies can make a name for themselves by entering Straight 8's Industry Shootout and get on to the big screen in Cannes.


AISULTAN SEITOV ENLISTS WITH PARTIZAN.

Partizan have signed what they describe as one of the "most exciting new directing talents" around in the shape of promo director Aisultan Seitov.


NOT TO SCALE CATCH LOBSTER.

Not To Scale say they "couldn't be more excited to welcome" Italian-Bulgarian directing duo Lobster to their global roster.


MICHAEL J FERNS SIGNS FOR 76 LTD.

76 have high hopes for their latest signing, young Scottish director Michael J Ferns… and a quick glance at his CV suggests their confidence is justified.


NICE SHIRT FILMS SIGN KIM GELDENHUYS.

Nice Shirt Films have serendipity to thank for their latest signing, Kim Geldenhuys.


SIXTYFOUR MUSIC ARE YORGOS LANTHIMOS'S FAVOURITE.

SixtyFour music's Nick Payne has been watching this year's movie awards with more interest than usual as The Favourite - which his company worked on - has become the favourite to pick up the major gongs.


ANDY HUMPHREYS ADDS BITE TO BARK

It's been a little while since Andy Humphreys added his clout to Bark Soho, so we popped by to see him and Simon Elms so find out how it's working out.


OLLY WILLIAMS ARRIVES AT VISION.

Production designer-stroke-director Olly Williams has joined Vision's design roster for representation.


BRUCE ST CLAIR JOINS RATTLING STICK

Rattling Stick have signed director Bruce St Clair to their roster for UK representation.


RIDLEY SCOTT CREATIVE GROUP GO DUTCH.

Ridley Scott Creative Group are pleased to announce the launch of their new Amsterdam office.


DUMAS HADDAD ENTERS THE DARKROOM.

London-based filmmaker Dumas Haddad has joined Partizan's developmental roster, Darkroom.


STRING AND TINS LAUNCH BID TO NURTURE FEMALE SOUND DESIGN TALENT.

Sound design studio String and Tins have launched a bid to nurture female sound design talent.


EDWARD BERGER ENTERS THE SWEETSHOP

Acclaimed German director Edward Berger has joined The Sweetshop for global representation.


THE VISIONARIES SCORE A HAT-TRICK

The Visionaries have announced a trio of new signings: Jon Yeo, Femi Ladi, and Claire Norowzian.


LUCKY THIRTEEN AT TENTHREE.

Editing house tenthree are pleased to announce the launch of thirteen, a roster dedicated to up-and-coming editors.


THE APA'S FUTURE OF ADVERTISING EVENT 2019

There's a great line up for this year's Future in Advertising event on Wednesday.


COMPULSORY DECLARE INTENT BY RECRUITING STEPHANIE WALTON

Film production company Compulsory have underlined their move into the TVC realm by recruiting Stephanie Walton as Head of New Business & Development.


READ ALL ABOUT IT.

Aardman Animation have partnered with Huawei and agency FCB Inferno to create StorySign - an educational app which translates written text into sign language.


CRAFTWORKS AT BAFTA 195

Our first CraftWorks event took place at BAFTA on Monday 11th February and - to judge by the feedback - it was a hit.


76 SIGN ROBIN GOODE.

76 Ltd have recruited one of South Africa's foremost directors in the shape of Robin Goode.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.