David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

THE RNIB'S UPSIDE-DOWN THINKING.
10 July 2020

The Royal National Institute of Blind People (RNIB) have used the billboard lights at Piccadilly Circus to highlight the challenges by blind and partially sighted people post-lockdown.

From July 6th to July 13th, ads from participating brands like Amazon and Kellogg’s will be turned upside down to represent how social distancing and other physical restrictions affect blind and partially sighted pedestrians.

“Social distancing has really turned our world upside down,” says Eleanor Southwood, Chair of Trustees at RNIB. “Blind and partially sighted people like me are used to navigating a world not designed with us in mind."


Yet Southwood explains that "a lot of the strategies and tools we use to get around safely – like being guided – are not allowed under current rules, and many have been left stranded.”

This inspired Yan Elliot, executive creative director at The&Partnership, and his team to act: “We wanted to recreate the disorientation and uncertainty being felt by blind and partially sighted people during this complicated time. What better way to do so than by subverting expectations of one of the world’s most recognisable spaces?”

The RNIB hope the biggest changes take place at ground level, with those on the spectrum of sight treated with respect and empathy during the socially distant era. For many, this shift in attitude can’t come soon enough.

News

JIM HOSKING ARRIVES AT THE SWEETSHOP.

Jim Hosking, the man behind such oddities as ‘The Greasy Strangler’ and Adult Swim’s Tropical Cop Tales, has joined The Sweetshop for global representation.


PARK VILLAGE SIGN NOS

Park Village have bolstered their roster with the signing of cinematographer-turned-director Nos.


THE SWEETSHOP PICK TOM GOULD.

New Zealand director and photographer Tom Gould has joined The Sweetshop’s world-spanning commercial roster.


DARRIN PRESCOTT JOINS FEEL FILMS.

Seasoned action director and stunt co-ordinator Darrin Prescott has joined Feel Films for UK and US representation.


DARK ENERGY SWOOP FOR IAN ARYEH.

In-demand comedy director Ian Aryeh has become the latest addition to Dark Energy’s commercial roster.


RESTORING COLOUR WITH BEFORE I FORGET.

Bristol-based development studio 3-Fold Games have released their debut title, ‘Before I Forget’, in conjunction with Alzheimer’s Research UK.


A TRIO FOR MERMAN

Merman have scored a hat-trick with three new signings to their roster of directors.


SOUTHAMPTON AND UNIT9 SCORE A TAP-IN.

Those weary of microtransactions and photorealistic graphics may wish to visit Southampton Football Club’s website for a more old-school kickabout.


BALOJI JOINS ACADEMY FILMS.

Academy have signed director and musician Baloji to their roster for representation.


JAKE DYPKA MOVES TO AGILE.

Agile Films have announced the addition of filmmaker Jake Dypka to their nimble roster.


JW COLLECTIVE PARTNER WITH COMMON PEOPLE FILMS.

JW Collective have revealed a new creative partnership with Common People Films (CMN PPL).


THE RNIB'S UPSIDE-DOWN THINKING.

The Royal National Institute of Blind People (RNIB) have used the billboard lights at Piccadilly Circus to highlight the challenges by blind and partially sighted people post-lockdown.


ABSOLUTE POST SIGN MILO PATERSON.

Lockdown hasn’t stopped Absolute Post from bolstering their Flame department with the signing of Milo Paterson.


HENRY MASON HAS MOXIE.

Moxie Pictures have added director Henry Mason to their roster for commercial representation.


HENRY RING THE CHANGES.

Filmmakers Paul Mignot, Dani Pearce, Vedran Rupic, and Brazilian directing duo Salsa have joined Henry for French representation.


PAUL QUINN ROCKS UP AT HUNKYDORY.

HunkyDory are pleased to announce the signing of writer-slash-director Paul Quinn for commercial representation.


YOU ARE HERE LIKE IT RARE.

A surge of interest in small-scale production has prompted You Are Here to rejig their tabletop division.


P.O.B. JOINS DARLING FILMS.

Darling Films have completed the signing of Irish filmmaker P.O.B. for representation in the UK.


THE VISIONARIES LAUGH IT UP WITH JUSTIN REARDON.

Seasoned comedy director Justin Reardon says only the birth of his children trumps joining The Visionaries for UK freelance representation.


ONLINE AND IN FORM.

BT have launched ‘Digital Dash’ - a free mobile game that combines athletics with digital skills training.


LUC JANIN PLUMPS FOR THE VISIONARIES.

Multi-talented director Luc ‘Rëso’ Janin has expanded the directorial options at The Visionaries with the addition of his name to their already impressive roster.


AGILE STUDIO ARE OPEN FOR BUSINESS.

Agile Films reckon there are positives to be taken from lockdown, not least the formation of sister company Agile Studio.


NEXUS STUDIOS WELCOME PATRICK OSBORNE.

Nexus Studios have welcomed Oscar-winning director Patrick Osborne to their roster.


STRAIGHT 8 SHOOTOUT: ISOLATION EDITION.

Thursday June 25th marks the first (and preferably last) lockdown edition of Straight 8’s Industry Shootout.


BOBBY FARRELLY

Film director Bobby Farrelly being interviewed by Hunky Dory's Ronae Rayson.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.