Pulse Films have expanded their music promo roster with the addition of director Winston Hacking.
Hacking brings his design background to his film work, creating hybrid visual worlds which are equal parts cinematic collage and quirky illustration. This creates an instantly recognisable aesthetic which Pulse are eager to explore.
The Canadian artist champions the unexpected and weird in his music promos, which have garnered widespread critical acclaim. With an eerie sensibility and macabre sense of humour, his films have accompanied tracks for artists including Flying Lotus and folk-pop singer Andy Shauf.
Hacking's most recent project - a promo for Run The Jewels' 'Ju$t' - adds a contemporary twist to the director's distinctive style, demonstrating his ability to create visually engrossing work across different genres.
"I worked closely with Run The Jewels to create a satirical time-capsule of 2020 thus far," explains Hacking, "capturing the sentiment of their song using collage animation. Drawing on the influence of Public Enemy's classic "Shut 'Em Down" video, we combined cut up images from contemporary and historical events into a psychedelic protest vignette, a visual 'fuck you' to systemic racism."
Rik Green, Head of Music Videos at Pulse, notes the company's understandable excitement at adding Hacking to their roster: "I'm so excited to welcome Winston to Pulse Films. I've been a long time admirer of his work and it was a dream to kick off our collaboration with his awesome music video for Run The Jewels! I'm looking forward to making more incredible work together in the future!"