David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

NYSU HEADS TO COMMON PEOPLE
25 April 2021

Common People have added Madrid-based director NYSU to their roster for UK representation.

Known for his wry sense of humour and ability to embrace the absurd, the Spaniard brings a wealth of commercial experience to his new home. He's worked with major brands all over the world, and never fails to bring an unexpected twist to any visual project.


Having dived headfirst into music promos, NYSU boasts a reel replete with recognisable names like New Order, Bastille, and Wild Beast. This studied ability to seamlessly pair music and visuals has won plaudits from all corners, as has the director's steadfast reliance on the 7 Ps (Proper Planning and Preparation Prevents Piss Poor Performance) of filmmaking.


[NYSU's] creative mind and humorous sensibility allow him to really push boundaries, always striving for the best possible outcome.

 ”

As executive producer Emily Crofton-Atkins explains: "It's all about the execution and meticulous planning prior to filming for NYSU. His creative mind and humorous sensibility allow him to really push boundaries, always striving for the best possible outcome. Being Spanish but fluent in English and having directed all over the world, he's very adaptable between markets. We’re delighted to welcome him to the team."


NYSU himself is just as excited to get stuck into the UK market, and even offers some lyrical wisdom to mark the occasion. "So glad to be back in the UK hand-in-hand with Common People. From our very first conversation I felt they were the perfect translators to apply my visual language in the British market.

"Emily, Ramy Dance, and Tony Roberts have created a safe space for creativity, balancing my non-usual ideas with their smart and experienced execution. So, as Mel C said... "if you wanna be my lover, you gotta get with my friends. Make it last forever, friendship never ends"."

To find out more about NYSU's unique offer, email Common People's Emily Crofton-Atkins via emily@commonpeoplefilms.com or call 020 3951 0999.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.