David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

DUMAS HADDAD IS AGILE
6 May 2021

Agile Films have signed London-based director Dumas Haddad to their roster for commercials and music promos.

Known for his detail-oriented and culturally resonant work that questions the status quo, Haddad has made a name for himself shooting tactile films for major fashion brands. Enthralling music videos for the likes of grime star Ghetts and rising talent Priya Ragu also litter his reel, proving Agile's new man can turn his talent to any project.


Agile's head of music, Precious Mahaga, notes the director's enduring appeal: "I've been a fan of Dumas's work for a long time, so the possibility to work with him moving forward is an exciting prospect for me."


He’s smart, detailed, and brings a beautiful nuance to all of his work.

 ”

"Dumas has been ahead of his time in pushing the boundaries of narrative," Mahaga says, "and I'm particularly impressed with the multi-dimensional way he portrays people of colour—an approach that resonates with me personally. He's smart, detailed, and brings a beautiful nuance to all of his work. I'm excited for the world to see him progress even further."


Meanwhile, Haddad can't wait to get his teeth into new projects with Agile's support. "I'm exceedingly thrilled to join the Agile family and I felt an immediate kinship to Precious, Sana, Myles and the team and fantastic work they've been doing. The team are true visionaries with a resounding ethos and astuteness in developing their talents, so I'm more than excited for this partnership."

For more information about Dumas Haddad's latest work, get in touch with Fliss Hutcheson at fliss@agilefilms.com or on 020 7000 2882.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.