David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

THE SWEETSHOP SIGN MICHAEL DOWNING.
30 June 2021

Discerning brands can now find director Michael Downing on The Sweetshop's UK and US rosters.

The Canadian's light touch and commercial savvy have kept him in demand for years, and executive producer Justin Edmund-White reckons the timing of Downing’s arrival couldn’t be better.

"God knows, we all need a laugh right now, and Michael is here to deliver", Edmund-White says. "Morgan [Whitlock] and I have long admired Michael's style of dry observational comedy, which has an obvious UK appeal and chimes so well with our own cultural sensibilities."


Edmund-White also highlights Downing's theatre experience as a selling point: "Michael's background demonstrates just how much passion and insight he has for the wider performing arts and has no doubt heavily influenced the deft performances he so effortlessly crafts in everything he gets his hands on.


I'm looking forward to the opportunity of working with people that are as obsessed with commercials and content as I am.

 ”

As he awaits his first Sweetshop script, Downing says: "I'm excited to join the team and craft some funny stories about human beings. The fact that the whole company is so incredibly nice makes it feel a bit like I'm back home in Canada. I'm looking forward to the opportunity of working with people that are as obsessed with commercials and content as I am."


Fancy working with Michael Downing? Then call The Sweetshop's Morgan Whitlock on 020 7636 1449 or email morgan@thesweetshop.tv.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.