David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

LAY OUT THE FRED CARPET
18 October 2021

You'd be hard-pressed to find anybody working in the advertising industry who has as much exuberance and enthusiasm as Naomi Simpson.

Here at DAVID, we've known her a long while, and she has always been hustling in the most positive way on behalf of her directors, and navigating the numerous pitfalls of film production to ensure an outcome that pleases everybody.

Her company Fred was originally established as an agency of directorial talent and it will continue to operate in that capacity, but this year Simpson has added a major new string to Fred's bow by also running it as a fully fledged film production company.

A few weeks ago, DAVID caught up with Naomi and Gerald McMorrow - an old friend of both hers and DAVID's - at a busy club in Soho where we talked about their working history; Gerald's career in America; and how excited they both are about Fred.


A couple of weeks before we made this recording, DAVID had the pleasure of a lengthy catch-up with Naomi beside the swimming pool at Shoreditch House, and during that conversation she laid out her hopes for Fred.

She was very candid that day, and unflinching in her verdict of the way the advertising industry sometimes exploits directors. We've rarely been more certain of someone's sincerity when they claim to want to do things differently. Naomi cares passionately about doing everything the right way, and it's an approach that deserves to succeed. And it will.


Naomi's pride in her directors was evident again last week when she brought seven guests including Gerald and myself to the world premiere of 'Phantom of the Open' at the London Film Festival. It was directed by Fred's Craig Roberts, and Naomi was beaming as Roberts took to the stage ahead of the film, alongside those who helped make it including Mark Rylance who stars in it and Simon Farnaby who wrote it.



The film itself is fantastic - a brilliant blend of pathos and comedy - and looks certain to be a huge hit when it goes on general release next spring.

For more, contact Naomi Simpson on 07916 351123 or via email using naomi@wearefred.co.

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AMBITIOUS START-UP CREATORS INC OPENS IN LONDON

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TV KLAXON: 'THE HOUSE' BY NEXUS STUDIOS

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FREDDIE LEYDEN HEADS TO THE VISIONARIES

The Visionaries have added discerning director Freddie Leyden to their ranks for representation on a freelance basis.


ABSOLUTE SCORE THREE.

Patrick Keogh, Rasel Hussain, and Risto Puukko have joined the CG wing at Absolute.


CHARLIE MORETON JOINS THE ASSEMBLY ROOMS

The Assembly Rooms have added editor Charlie Moreton to their esteemed roster.


MISSING LINK FILMS SIGN ABENA TAYLOR-SMITH.

Up-and-coming director Abena Taylor-Smith has commercials in her sights as part of the Missing Link Films roster.


RIFF RAFF FILMS ENLIST TANU MUIÑO.

In-form promo director Tanu Muiño has completed her move to Riff Raff Films for UK/Dutch representation.


VW AND MENTAL HEALTH UK: CLOSED FOR BUSINESS.

VW Commercial Vehicles and Mental Health UK hit the high street to combat overworking.


SUPERNOVA HEAD TO YOU ARE HERE

You Are Here have added South American directing duo Supernova to their roster for representation.


THE CORNER SHOP NAB VINCENT RENÉ-LORTIE.

The Corner Shop have signed director Vincent René-Lortie for work in the UK, the US, and the Netherlands.


KNUCKLEHEAD SIGN DAVE BULLIVANT

Knucklehead have signed director and photographer Dave Bullivant for representation in the UK and Amsterdam.


JOHN ALLISON AND CHRIS BOVILL JOIN PABLO LONDON.

Creative tag team John Allison and Chris Bovill have joined Pablo London on a permanent basis.


TV KLAXON: HAWKEYE

Disney+'s Hawkeye focuses on Clint Barton (Jeremy Renner) and his protégé Kate Bishop (Hailee Steinfeld).


CAROLINE KONING ARRIVES AT NEW LAND.

Dutch filmmaker Caroline Koning has joined New Land for representation in the UK and Scandinavia.


GREAT GUNS ADD JESSE VILE

Great Guns have added noted documentary filmmaker Jesse Vile to their roster.


RINGAN

It's nearly two weeks since we heard the shocking news that Ringan Ledwidge had died at the age of just 50.


CURATE ADDS PRANO BAILEY-BOND

Curate have added rising star Prano Bailey-Bond to their bespoke roster.


SILENCE AT SPINDLE.

Known for her ability to cut through the noise, director Silence has joined Spindle's roster for representation.


CHARLIE ROBINS JOINS AGILE FILMS.

Music video whizz Charlie Robins has joined the promos roster at Agile Films.


DAVID BERTRAM LANDS AT BLINK.

French creative-turned-director David Bertram has joined Blink's rosters in London and Amsterdam.


WHITEHOUSE POST ELECT BEN CANNY.

Whitehouse Post have signed editor Ben Canny to their London roster.


HENRY WELCOME SEBASTIAN STRASSER.

Sebastian Strasser, one of Germany's foremost TVC directors, has joined HENRY for French representation.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.