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AGENCIES Which agency has the best ratings when you add 'em all up and average it out?
DIRECTORS And if you do the same thing with directors, who's top of that list?
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Well-travelled filmmaker Huse Monfaradi has joined The Visionaries for commercial representation. Arctic Monkeys fans will be well acquainted with Monfaradi's work, as he directed videos for both 'I Bet You Look Good on the Dancefloor' and 'Brianstorm'. In fact, big-name artists pepper Monfaradi's reel.
Whether he's directing Pharrell Williams for Mastercard or an intimate promo for Michael Kiwanuka, Monfaradi knows how to put high-profile talent at ease. He's also grateful for the opportunities that have come his way so far, and wants to bolster his reel even further with the help of Corin West and co.
"I've been a fan of their more forward-thinking approach to the modern production landscape for some time now," Monfaradi says. "Over the years I've been fortunate enough to work globally with numerous A-list talents both in commercials and music and I look forward to developing this further, especially in the area of documentary content, with The Visionaries."
Advertisers jumped for joy in 2019 when it was announced that Love Island, ITV's most cherished controversy magnet, would go from one to two series a year.