David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

PAULA HOCHBERG JOINS ADAM&EVEDDB AS CREATIVE DIRECTOR.
8 March 2023

adam&eveDDB have a new creative director in the form of Paula Hochberg. The well-travelled Belgian joins from TikTok, with stints at Sid Lee, VMLY&R, Leo Burnett before that. So, how does she feel to be back in London?


These two recent examples of her work (Just Dance and Department of Transport) are highly energetic with an aesthetic designed to capture the attention of younger punters. This ability to create advertising which engages with youth, combined with her experience at TikTok, makes her a perfect choice to enhance the offer of one of the world's most talented creative departments.


"I've always admired the work and culture at adam&eveDDB," Hochberg says, "so it's a dream to be surrounded by such a creative and talented team."

She'll work closely with Chief Creative Officer Richard Brim, who's full of praise for his new lieutenant: "We're very happy to welcome Paula on board as we expand our creative department. She has produced stellar, award-winning work for high-profile clients and we can't wait to see some of the exciting work she will be producing for the agency."

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