David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

LOUD PARADE LINK UP WITH LEMONADE REPS.
27 July 2023

In October 2022, sonic branding agency Loud Parade were named 'Most Promising Medium-Sized Business' at the KMPG Black Entrepreneurs' Awards. Not bad for a company founded in 2021 by Rahmon Agbaje and Maatin Adewunmi—childhood friends who want to bridge the gap between advertisers and Generation Z.

The company use bespoke tracks and viral sounds to hook young audiences, which suits Lemonade Reps founder Corin West down to the ground: "The addition of Loud Parade to the Sonics & Sounds division allows us to resonate further with the Gen Z demographic. With the outstanding and relevant work the sonic branding agency works on, creating contemporary songs and catchy melodies, we can't wait to share their future projects with everyone."


This is a good time for Athene Parker, head of the Sonics & Sounds team, to share her thoughts: "Loud Parade is another example of how we [at Lemonade Reps] consistently strive to stay cutting edge within current markets, assessing what the industry is looking for and staying relevant for all the creative needs our production partners may have."

She also wants to help Loud Parade build on their early success, with clients like JD, Nike, and Yo! Sushi already sold on sonic branding. Call it a sound investment, if you like, but DAVID will judge you forever.

If Loud Parade have piqued your interest, then speak with Athene Parker (athene@lemonadereps.com) on 07976 661 580.

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