David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

VW AND MENTAL HEALTH UK: CLOSED FOR BUSINESS.
29 November 2021

Earlier this month, a low-key ad for VW Commercial Vehicles encouraged frazzled workers to clock off and take care of themselves. Now a graffiti artist has splashed the message onto the shutters of three high street businesses.

Peter Barber hit a butcher shop, a dry cleaners, and a bakery in North London (how he resisted the urge to do a barbershop is beyond us), with passersby told it's time to "bring the shutters down on overworking". As the world strives for normality, the marque reckon work-life imbalance belongs in pre-pandemic times.

A dry cleaners receives a worthy splash of colour.  

Mental Health UK's Katie Legg hopes this lick of paint has the desired effect: "It's impossible to do our best work without prioritising our mental health. This campaign is a valuable reminder of the importance of taking time out to focus on our wellbeing and all the benefits that can bring.

"We're proud to work with Volkswagen Commercial Vehicles to create this set of helpful resources and hope it will empower employees to better understand the relationship between their work and mental health, and the practical steps they can take to help regain that sense of balance."

The World Health Organisation's numbers suggest action is long overdue. Although the advertised van manufacturer doubtless want to see as many of their vehicles on the road as possible, they acknowledge that 'overdrive' can be a negative as well as a positive.

News

ASHLEY ARMITAGE MEETS HENRY.

American director and photographer Ashley Armitage has joined Henry for French representation.


THERESA WINGERT JOINS MAD COW FILMS

Mad Cow Films have added accomplished director Theresa Wingert to their roster for representation.


ANDREW DONOHO ARRIVES AT OB MANAGEMENT.

Andrew Donoho is the latest to join OB Management's band of freelance directors.


A PUN-DERFUL NEW YEAR

A new campaign for GymBox invites potential members to approach exercise differently.


ANUK ROHDE JOINS FRIEND LONDON

Spanish director Anuk Rohde is the latest addition to Friend London’s music video roster.


KNUCKLEHEAD WELCOME JAK.

Newly minted directing duo JAK have joined Knucklehead for UK and Dutch representation.


IT'S OPERANDI FOR JULIE QUINTARD.

French talent agency Operandi have added editor Julie Quintard to their esteemed ranks.


FRESH FILM ADD EMMA MIRANDA MOORE

Fresh Film have added astute director Emma Miranda Moore to their roster.


SCÉAL JOIN CURATE FILMS.

Irish filmmaking duo Mark Daly and Lorraine Nolan (aka Scéal) have joined Curate Films for commercial representation.


HELLO LOVE DOUBLE THEIR PLEASURE.

Directors Arthur Valverde and João Rito have bolstered the ranks at Hello Love.


AMELIA HASHEMI JOINS MINDSEYE.

The new year has brought a new director to MindsEye in the form of Amelia Hashemi.


CAMILA ZAPIOLA PARTNERS WITH STINK.

Argentine comedy director Camila Zapiola has joined Stink for representation in the US, Brazil, Asia, and the Czech Republic.


BFI: AROUND JAPAN WITH A CAMERA.

Music production agency Goldstein play a key role in the British Film Institute's new Tokinokawa installation.


FILM KLAXON: TORN

Fresh Film's Max Lowe directs a feature-length documentary about the death of his father Alex.


CURATE ENLIST LUCY BLAKSTAD.

Award-winning filmmaker Lucy Blakstad has joined Curate for commercial representation.


ELENA DE PALMA IS TENTHREE AT LAST.

tenthree have completed the signing of Elena De Palma to their editing roster.


FILM KLAXON: MARK ALBISTON'S DATSUN.

To describe a car as a character may be trite, but it applies to Sweetshop director Mark Albiston’s new short film.


FRIEND LONDON WELCOME ALEX GARGOT.

Spanish filmmaker Alex Gargot has joined FRIEND London’s music video roster.


HENRY OLIVER JOINS MINDSEYE

MindsEye have added director Henry Oliver to their promo wing for representation.


TV KLAXON: CAVIAR'S JODY HILL DIRECTS THE RIGHTEOUS GEMSTONES.

Dysfunctional TV families are all the rage right now (cough—Succession—cough), so it’s a good time for season two for The Righteous Gemstones to appear.


THREE-NIL TO THE MILL.

The Mill have three new directors in their midst: Rauri Cantelo, Nevil Bernard, and Tim Fox.


TV KLAXON: CRIME.

76 Ltd director James Strong likes a one-word title. After Liar and Vigil comes Crime, a six-part adaptation of Irvine Welsh's novel of the same name.


FRIENDS ELECTRIC PLAY THE FRAME GAME.

Danish motion design studio Frame have completed their move to Friends Electric.


IT'S TAOS/S FOR RATTLING STICK.

Siblings Aaron and Winston Tao aka taos/s have joined the UK directing roster at Rattling Stick.


FILM KLAXON: THE IMPATIENT MAN

A new comedy short from director Louis Norton shows not everyone embraced mindfulness and stoicism during lockdown.


News

Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.