David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

THE APA'S FUTURE OF ADVERTISING EVENT 2019
4 March 2019

This Wednesday, a number of very clever people are going to step in front of an industry audience at the Picturehouse in Piccadilly and offer their guesses on where advertising will be in the next few years.

Some of them will be wrong. Some of them will be right. All of them will be hoping that the company they represent is on the right path.


Who is the star turn? Modesty forbids us from suggesting that DR editor Jason Stone's inclusion on a panel is likely to provide the day's most fascinating insights, so instead we'll pretend that professional anecdotist Rory Sutherland is the main event.


Is he the guy who dresses like a time traveller whose idea of this era's fashions was formed entirely by reading Evelyn Waugh novels? Bit rude... but weirdly accurate. He'll be addressing ‘The Surprising Power of Things That Don't Make Sense‘. Given Sutherland's interest in behavioural economics and his fondness for allegory he's guaranteed to deliver a splash of colour, and that's always welcome.


I hear Lindsey Clay will be offering a dose of wisdom too. Yes, Thinkbox's generalissimo will be telling us what is meant by TV in 2019. It's a germane question as clients appear to have noticed that newer forms of online advertising are not all they're cracked up to be. Clay can be relied upon to make the case for keeping faith with television... and she will.


Who else? Kevin Young of The Mill and Oliver Feldwick of The&Partnership will - in separate talks - be offering their take on the way technology is shaping the business of advertising, and the public's response to it.


And there's something on nurturing new talent, isn't there? Indeedy! The Sweetshop's Morgan Whitlock will be chairing a panel which includes talent-wrangler extraordinaire Matthew Fone, rising directorial star Georgi Banks-Davies; W+K's Scott Dungate; and Agile Films' Emma Bewley (not to be confused with Leo Burnett's Emma Bewley).

Their session is called "Young and Hungry: Supporting the Next Generation", and, for the avoidance of doubt, the 'hunger' referred to here is literal. The only way rosters are going to start shrinking is when directors start to eat each other in post-Brexit Britain.


And, come on then, what's the panel that Jason Stone is on? Thought you'd never ask! Stone will be alongside Strictly Super Bowl co-conspirators Anna Arnell (née Carpen) and Sue Higgs, as well as adam&eveDDB's Ben Sharpe on a panel chaired by Cannes Lions' Phil Thomas. They will answering the question: 'What Does Your Future Boss Look Like?'

And there's lots more besides. As all of this wit and wisdom is available for just £75 plus VAT per ticket, the APA's Future in Advertising offers the best value of any industry event (with the obvious exception of our own CraftWorks events!).

To secure your ticket, visit the relevant bit of the APA web site. See you there.

News

RICHARD 'STRETCH' RUSSELL JOINS BIG BUOY.

Flame artist Richard Russell - otherwise known as 'Stretch' - has joined the growing team at Big Buoy.


JOHNNY KELLY ARRIVES AT ANTIDOTE.

Animation whizz Johnny Kelly has joined Antidote for representation in Ireland.


MARTHA DELAP COOKS UP A STORM AT PARK VILLAGE.

Park Village are pleased to announce the signing of renowned food director Martha Delap to their roster.


CHARLES BURROUGHS JOINS MAD COW

Multi-talented Canadian director Charles Burroughs has joined the roster at Mad Cow.


NOT TO SCALE ORDER SOME PANDAYOGHURT.

Colourfully-named director and designer Pandayoghurt has joined Not To Scale for commercial representation.


VALENTINA BE JOINS DIRTY FILMS.

Italy's Valentina Be has become the latest addition to the roster at Dirty Films.


AGILE FILMS WELCOME GILES RIPLEY.

Agile Films are pleased to announce the signing of director Giles Ripley for commercial representation.


OLIVIA WILDE JOINS ANONYMOUS CONTENT.

Olivia Wilde, the director of critical darling 'Booksmart', has joined Anonymous Content for worldwide representation.


CRAFTWORKS @ LOCO

We're doing a special CraftWorks at LOCO -The London Comedy Film Festival.


ANNEX BRING MATEO WILLIS ON BOARD.

Annex Films have signed wildlife director and cinematographer Mateo Willis for worldwide representation.


FARAZ SHARIAT JOINS COMPULSORY

Compulsory have signed German-Iranian director Faraz Shariat to their roster for UK representation.


MERMAN SNAP UP ANTON CORBIJN.

Anton Corbijn says he is "extremely positive and excited" after sealing a move to Merman.


PRETTYBIRD COLLABORATE WITH THEO ADAMS.

Director and performance artist Theo Adams is pleased to call PrettyBird "home" after joining their Collaborators roster.


EMILY MAYE ARRIVES AT YOU ARE HERE.

US-born director and photographer Emily Maye has brought her eye for sporting endeavour to You Are Here.


PAUL HARRISON COMES HOME.

Acclaimed colourist Paul Harrison has returned to Freefolk London after two successful years in New York City.


FLOCK SWOOP FOR NICK LOFTING.

FLOCK have added veteran cutter Nick Lofting to their core roster.


AD BREAK - GAME OF THRONES.

According to The Guardian, 3.2 million people watched the final episode of Game of Thrones in the UK when it was broadcast at two o'clock in the morning on 21 May.


SAM CADMAN JOINS ANOTHER FILM COMPANY

Sam Cadman has signed with Another Film Company for UK representation.


PETE CANDELAND SIGNS FOR PARTIZAN.

Partizan have signed animation whizz Pete Candeland for commercial representation.


STRAIGHT 8 WILL MAKE YOUR CANNES EXPERIENCE WORTHWHILE.

At this year's Festival of Creativity in Cannes you can make your whole experience worthwhile by attending the marvellous Straight 8 Industry Shootout.


A ROGUE MOVE FOR LISA GUNNING.

Home is where it's at for Lisa Gunning as she returns to the UK with Rogue Films.


YOOMIN LEE MAKES THE GRADE AT MPC.

MPC have added another canny operator to their midst by signing colourist Yoomin Lee.


IAN ROBERTSON ARRIVES AT TANTRUM.

tantrum's recruitment drive continues to yield results as the company unveil new signing Ian Robertson.


RIC CANTOR IS A FRIEND INDEED.

Friend London have brought experienced comedy director Ric Cantor into the fold as they target a productive second half to 2019.


KODE SIGN SARAH CHATFIELD.

Kode say it is a "sincere pleasure" to welcome Sarah Chatfield to their team of directors.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.