David Reviews

 It's the work, stupid.

THE APA'S FUTURE OF ADVERTISING EVENT 2019
4 March 2019

This Wednesday, a number of very clever people are going to step in front of an industry audience at the Picturehouse in Piccadilly and offer their guesses on where advertising will be in the next few years.

Some of them will be wrong. Some of them will be right. All of them will be hoping that the company they represent is on the right path.


Who is the star turn? Modesty forbids us from suggesting that DR editor Jason Stone's inclusion on a panel is likely to provide the day's most fascinating insights, so instead we'll pretend that professional anecdotist Rory Sutherland is the main event.


Is he the guy who dresses like a time traveller whose idea of this era's fashions was formed entirely by reading Evelyn Waugh novels? Bit rude... but weirdly accurate. He'll be addressing ‘The Surprising Power of Things That Don't Make Sense‘. Given Sutherland's interest in behavioural economics and his fondness for allegory he's guaranteed to deliver a splash of colour, and that's always welcome.


I hear Lindsey Clay will be offering a dose of wisdom too. Yes, Thinkbox's generalissimo will be telling us what is meant by TV in 2019. It's a germane question as clients appear to have noticed that newer forms of online advertising are not all they're cracked up to be. Clay can be relied upon to make the case for keeping faith with television... and she will.


Who else? Kevin Young of The Mill and Oliver Feldwick of The&Partnership will - in separate talks - be offering their take on the way technology is shaping the business of advertising, and the public's response to it.


And there's something on nurturing new talent, isn't there? Indeedy! The Sweetshop's Morgan Whitlock will be chairing a panel which includes talent-wrangler extraordinaire Matthew Fone, rising directorial star Georgi Banks-Davies; W+K's Scott Dungate; and Agile Films' Emma Bewley (not to be confused with Leo Burnett's Emma Bewley).

Their session is called "Young and Hungry: Supporting the Next Generation", and, for the avoidance of doubt, the 'hunger' referred to here is literal. The only way rosters are going to start shrinking is when directors start to eat each other in post-Brexit Britain.


And, come on then, what's the panel that Jason Stone is on? Thought you'd never ask! Stone will be alongside Strictly Super Bowl co-conspirators Anna Arnell (née Carpen) and Sue Higgs, as well as adam&eveDDB's Ben Sharpe on a panel chaired by Cannes Lions' Phil Thomas. They will answering the question: 'What Does Your Future Boss Look Like?'

And there's lots more besides. As all of this wit and wisdom is available for just £75 plus VAT per ticket, the APA's Future in Advertising offers the best value of any industry event (with the obvious exception of our own CraftWorks events!).

To secure your ticket, visit the relevant bit of the APA web site. See you there.

News

MINDSEYE SWOOP FOR DUGAN O'NEAL.

MindsEye have described the arrival of director Dugan O'Neal as "a match made in comedy heaven".


FRED SCOTT JOINS SWEET MEDIA.

Dublin-based Sweet Media are pleased to welcome Fred Scott to their commercials roster.


RIFF RAFF WRANGLE ED MORRIS.

Riff Raff Films and their founder Matthew Fone are delighted to add director Ed Morris to their ranks.


LUCY BRIDGER ARRIVES AT AGILE.

Agile Films are pleased to announce the signing of director Lucy Bridger to their roster.


STADIUM ARE FULL OF LEMONADE.

Transatlantic production company Stadium are the latest outfit to join the roster at Lemonade Reps.


NICK RUTTER JOINS MY ACCOMPLICE.

My Accomplice have signed Nick Rutter to their roster for representation.


JAM TODAY, JAM TOMORROW.

JAM VFX recently had their fifth birthday and founders Jordan Andreopoulos and Mark Robinson (aka The Mario Brothers) took some time out to talk about where they're at... and where they hope to be.


FEEL FILMS PARTNER WITH AGENT ELSON.

Feel Films say they are "absolutely over the moon" to have joined Agent Elson's bespoke roster for representation.


SISTERHOOD SHOWCASE AT MPC THIS FRIDAY EVENING

Our inaugural Sisterhood Showcase event is taking place at MPC in Wardour Street this Friday evening.


COFFEE & TV ADD FOUR NEW FACES.

Coffee & TV have embarked on a signing spree to coincide with the recent expansion of their Soho headquarters.


ANOTHER BAD NIGHT AT THE BRITISH ARROWS

The good, the bad, and the ugly of British advertising gathered together in Battersea last night for the glitziest of its many annual awards events - the British Arrows.


LORCAN FINNEGAN JOINS ANOTHER FILM COMPANY.

Another Film Company are pleased to announce the signing of commercials and features director Lorcan Finnegan to their roster.


GLASSWORKS WELCOME EDWIN METTERNICH.

Glassworks are understandably "delighted" to announce the arrival of seasoned colourist Edwin Metternich as their new UK Head of Colour.


KNUCKLEHEAD INSTALL BROKEN ANTENNA.

London-based directing Broken Antenna are the latest to join the ranks at Knucklehead for representation.


TWO NEW FACES AT ADELPHOI MUSIC.

Adelphoi Music have strengthened their proposition by hiring producers Chloe Heatlie and Jacob Wheeler.


STRAIGHT 8'S INDUSTRY SHOOTOUT AT CANNES 2019.

It's that time of year when companies can make a name for themselves by entering Straight 8's Industry Shootout and get on to the big screen in Cannes.


AISULTAN SEITOV ENLISTS WITH PARTIZAN.

Partizan have signed what they describe as one of the "most exciting new directing talents" around in the shape of promo director Aisultan Seitov.


NOT TO SCALE CATCH LOBSTER.

Not To Scale say they "couldn't be more excited to welcome" Italian-Bulgarian directing duo Lobster to their global roster.


MICHAEL J FERNS SIGNS FOR 76 LTD.

76 have high hopes for their latest signing, young Scottish director Michael J Ferns… and a quick glance at his CV suggests their confidence is justified.


NICE SHIRT FILMS SIGN KIM GELDENHUYS.

Nice Shirt Films have serendipity to thank for their latest signing, Kim Geldenhuys.


SIXTYFOUR MUSIC ARE YORGOS LANTHIMOS'S FAVOURITE.

SixtyFour music's Nick Payne has been watching this year's movie awards with more interest than usual as The Favourite - which his company worked on - has become the favourite to pick up the major gongs.


ANDY HUMPHREYS ADDS BITE TO BARK

It's been a little while since Andy Humphreys added his clout to Bark Soho, so we popped by to see him and Simon Elms so find out how it's working out.


OLLY WILLIAMS ARRIVES AT VISION.

Production designer-stroke-director Olly Williams has joined Vision's design roster for representation.


BRUCE ST CLAIR JOINS RATTLING STICK

Rattling Stick have signed director Bruce St Clair to their roster for UK representation.


RIDLEY SCOTT CREATIVE GROUP GO DUTCH.

Ridley Scott Creative Group are pleased to announce the launch of their new Amsterdam office.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.