David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

READ ALL ABOUT IT.
28 February 2019

Aardman Animation have partnered with Huawei and agency FCB Inferno to create StorySign - an educational app which translates written text into sign language.

If this sounds familiar, that is because the brand first introduced the technology in 2018 with their affecting Christmas ad. Three months later, the Chinese tech firm are ready to demonstrate the app in action.


An accompanying film features a class of deaf children as they read with the help of Aardman-designed protagonist, Star. Aardman's Interactive Creative Director, Neil Pymer, notes that the process of creating a cartoon mentor required extra care and attention.


Seeing the reactions of children when realising that Star signs the words in the book is something very special indeed.

 ”

Pymer says: "When creating Starů we first had to immerse ourselves in the world of sign language.

"The complexity we found is overwhelming so we needed to make sure that we created a character that not only resonated with the audience but also fulfilled its main job of teaching children to read."

Positive feedback from one StorySign tester.  

Such diligence leaves Pymer confident that Star's blue-haired presence can make a difference to deaf youngsters: "Seeing the reactions of children when realising that Star signs the words in the book is something very special indeed."

FCB Inferno's Frazer Gibney shares this enthusiasm, saying: "StorySign is not just another Christmas campaign; it's an initiative we genuinely hope will help deaf children enjoy the world of books".

Given Huawei's tempestuous relationship with governments and security agencies across the globe, such work may also prove crucial in fostering some much-needed goodwill for the brand.

For more on all things Aardman, speak to Corin West at Lemonade Reps on 07792 675 779 or email him via corin@lemonadereps.com.

News

RICHARD 'STRETCH' RUSSELL JOINS BIG BUOY.

Flame artist Richard Russell - otherwise known as 'Stretch' - has joined the growing team at Big Buoy.


JOHNNY KELLY ARRIVES AT ANTIDOTE.

Animation whizz Johnny Kelly has joined Antidote for representation in Ireland.


MARTHA DELAP COOKS UP A STORM AT PARK VILLAGE.

Park Village are pleased to announce the signing of renowned food director Martha Delap to their roster.


CHARLES BURROUGHS JOINS MAD COW

Multi-talented Canadian director Charles Burroughs has joined the roster at Mad Cow.


NOT TO SCALE ORDER SOME PANDAYOGHURT.

Colourfully-named director and designer Pandayoghurt has joined Not To Scale for commercial representation.


VALENTINA BE JOINS DIRTY FILMS.

Italy's Valentina Be has become the latest addition to the roster at Dirty Films.


AGILE FILMS WELCOME GILES RIPLEY.

Agile Films are pleased to announce the signing of director Giles Ripley for commercial representation.


OLIVIA WILDE JOINS ANONYMOUS CONTENT.

Olivia Wilde, the director of critical darling 'Booksmart', has joined Anonymous Content for worldwide representation.


CRAFTWORKS @ LOCO

We're doing a special CraftWorks at LOCO -The London Comedy Film Festival.


ANNEX BRING MATEO WILLIS ON BOARD.

Annex Films have signed wildlife director and cinematographer Mateo Willis for worldwide representation.


FARAZ SHARIAT JOINS COMPULSORY

Compulsory have signed German-Iranian director Faraz Shariat to their roster for UK representation.


MERMAN SNAP UP ANTON CORBIJN.

Anton Corbijn says he is "extremely positive and excited" after sealing a move to Merman.


PRETTYBIRD COLLABORATE WITH THEO ADAMS.

Director and performance artist Theo Adams is pleased to call PrettyBird "home" after joining their Collaborators roster.


EMILY MAYE ARRIVES AT YOU ARE HERE.

US-born director and photographer Emily Maye has brought her eye for sporting endeavour to You Are Here.


PAUL HARRISON COMES HOME.

Acclaimed colourist Paul Harrison has returned to Freefolk London after two successful years in New York City.


FLOCK SWOOP FOR NICK LOFTING.

FLOCK have added veteran cutter Nick Lofting to their core roster.


AD BREAK - GAME OF THRONES.

According to The Guardian, 3.2 million people watched the final episode of Game of Thrones in the UK when it was broadcast at two o'clock in the morning on 21 May.


SAM CADMAN JOINS ANOTHER FILM COMPANY

Sam Cadman has signed with Another Film Company for UK representation.


PETE CANDELAND SIGNS FOR PARTIZAN.

Partizan have signed animation whizz Pete Candeland for commercial representation.


STRAIGHT 8 WILL MAKE YOUR CANNES EXPERIENCE WORTHWHILE.

At this year's Festival of Creativity in Cannes you can make your whole experience worthwhile by attending the marvellous Straight 8 Industry Shootout.


A ROGUE MOVE FOR LISA GUNNING.

Home is where it's at for Lisa Gunning as she returns to the UK with Rogue Films.


YOOMIN LEE MAKES THE GRADE AT MPC.

MPC have added another canny operator to their midst by signing colourist Yoomin Lee.


IAN ROBERTSON ARRIVES AT TANTRUM.

tantrum's recruitment drive continues to yield results as the company unveil new signing Ian Robertson.


RIC CANTOR IS A FRIEND INDEED.

Friend London have brought experienced comedy director Ric Cantor into the fold as they target a productive second half to 2019.


KODE SIGN SARAH CHATFIELD.

Kode say it is a "sincere pleasure" to welcome Sarah Chatfield to their team of directors.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.