David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

SAMI ABUSAMRA SIGNS WITH FAT LEMON.
18 March 2021

Whip-smart comedy director Sami Abusamra has joined Fat Lemon's bespoke commercial roster.

The Midlander cut his teeth as a producer and editor at MTV before the director’s chair beckoned. He's now a choice pick for brands with a sense of humour, while his ability to juggle commercial and artistic demands is first-rate.


One brand who've benefited from Abusamra's skills are pizza delivery firm Domino's, who based their 2018 World Cup campaign around ex-footballer Jimmy Bullard and his capless international career. What could have been another limp football tie-in becomes a tragicomic triumph in Abusamra's hands.


Such work leads Fat Lemon's Cabell Hopkins to say: "Sami's dry wit is there for all to see in some really excellent work for Mitsubishi and Domino's, and we love the archetypically British feel of his comedy. The acting is always spot on and the visual side is getting better and better. We're excited to join forces at this stage of his career – it feels like a great fit for us both."


You can watch other examples of Sami Abusamra's work here. For more information, email Cabell Hopkins via cabell@fatlemon.tv or call 020 3375 5800.

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PAPAYA FILMS PLUMP FOR MARTIN AAMUND.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.