David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

MERMAN LAND MARK ALBISTON.
30 April 2024

Merman top brass have only gone and signed Mark Albiston to their roster. One of New Zealand's top directorial exports, Albiston likes to explore the "fragility, tenacity, and candour of the human spirit" and shoot cracking commercials.

Take this New Zealand Lotto ad, wherein Dylan, a keen yet timid young football player,sees his thus-far pedestrian career in amateur kickabouts take a dramatic turn for the better. One trepidatious tap to the ball creates a tectonic shift in the kid's fortunes... despite his right leg's best efforts to sabotage his every move.

Albiston demonstrates an astute sense of humour here, with a passionate voiceover whose enthusiasm for Dylan's goal-assist is only matched by the kid's dad. The game quickly passes into family legend, much to Dylan's delight and the rest of the family's boredom.


Such work leads Merman partner and executive producer Spencer Dodd to say: "When the opportunity arose to sign Mark, Siobhan [Murphy] and I jumped at the chance obviously. Mark's a highly skilled filmmaker and a lovely human being with a good heart. That comes across in all his work which is consistently brilliant and his profile fits in perfectly with our commercial, branded entertainment and long form ambitions."


Merman mirror the interests and avenues I want to continue to explore as a filmmaker, so it seems like the perfect fit.

 ”

Dodd adds: "Having worked together previously over a number of years I know exactly what he's capable of and I'm extremely excited to be reunited once again with both him and his undoubted talents. We couldn't be happier that Mark's a Merman."


And what does Albiston make of all this? "It's great to get the chance to work alongside a team thats led by such a strong creative force in Sharon Horgan, and of course working with such a good friend in Spencer Dodd. The company mirror the interests and avenues I want to continue to explore as a filmmaker, so it seems like the perfect fit."

Click here to see more Mark Albiston's work (you know you want to). After that, ring Ellen Crane on 020 8079 0140 or email ellencrane@hellomerman.com.

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