David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

FRIENDS ELECTRIC HAVE BENEFITS.
25 May 2021

Friends Electric have launched a new venture in the form of Friends With Benefits: a curated roster of up-and-coming artists who work both solo and collaboratively on their projects.

Inspired by community spirit and driven by the need to fuel new talent, the production house aim to take a modern approach with their new offer - foregrounding experimentation, collaboration, and polishing commercial briefs to their greatest possible artistic shine.


With a philosophy of supporting underrepresented talent, bolstering marginalised voices, and offering ongoing career support, it's no wonder the roster boasts a wealth of fresh talent so far. Rising stars including Angela Stempel, Carlos Sanchez, Ed Bulmer, Computer Team, Jordan Bruner, Gunnar Petterson, Linyou Xie, Greedy Goons, and Lizzi Akana are all keen to get started.


There's obviously a natural beauty to collaboration [...] and we wanted to go one step further to inviting people to be a part of it.

 ”

As Friends Electric executive producer Barney Richard explains: "There's obviously a natural beauty to collaboration - the unseen crew that create behind the scenes, the unsung heroes of execution and ideas and we wanted to go one step further to inviting people to be a part of it.

"There's so much great talent out there that needs a voice in my opinion," Richard says. "I feel it's a natural evolution to embrace it and hopefully it will continue to grow and morph and influence along the way in whatever guise it sees fit."


For more information on this bold new endeavour, check out the work on offer at the Friends With Benefits page.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.