David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

MEET ITV'S BRAWL-STARS.
24 May 2021

Fighting games have produced some of the greatest characters in video game history, including Ryu (Street Fighter), Kitana (Mortal Kombat), and Heihachi Mishima (Tekken). Now ITV ask the question: "What about Ferne McCann?"

As part of agency Uncommon's 'Drama vs Reality' push, McCann, Jason Watkins, Katherine Kelly, and Kem Cetinay have been turned into 16-bit combatants - each with their own stages and OTT special moves. Love Island winner Cetinay summons a throwable dumbbell, for example.


One can tell illustrators Rave Growl had fun with the brief, evoking beat 'em up classics like Streets of Rage and Final Fight. However, the 'game' is only available as a piece of digital out-of-home advertising, which may disappoint those keen to make Watkins perform a spine rip à la Sub Zero.

Still, it's an eye-catching twist on the broadcaster's slate that affectionately blends retro and modern sensibilities. As for future characters, DAVID would love to see Coronation Street's Betty Williams crush opponents with a giant hotpot.

One stage evokes ITV crime dramas like Broadchurch and Vera.  

News

FAMILIA FIRST FOR SHEENA BROBBEY.

Multidisciplinary artist Sheena Brobbey has joined FAMILIA for UK, US, and Dutch representation.


DARK ENERGY WELCOME LAUREN MIDWINTER.

Dark Energy have brought filmmaker Lauren Midwinter to their roster of directors.


CURATE FILMS SIGN CYRIL GFELLER.

Curate Films have signed acclaimed multimedia director Cyril Gfeller to their roster for representation.


IT'S FAT LEMON FOR SAM H BUCHANAN.

Fat Lemon have made Bristol's own Sam H Buchanan the latest addition to their directing roster.


NET GAINS FOR PAPAYA FILMS.

Poland and Bayern Munich striker Robert Lewandowski is the latest footballer to receive his own documentary.


ADAM HASHEMI JOINS ARTS & SCIENCES LONDON.

Danish filmmaker Adam Hashemi has completed his move to Arts & Sciences for UK representation.


DESTINATION DIRTY FOR SIMON LANE.

Dirty Films have added quick-thinking director Simon Lane to their enterprising roster.


MOXIE SIGN DIRECTOR NICK HARMSEN

Dutch-born director Nick Harmsen has joined Moxie Pictures for representation in the UK.


THE SWEETSHOP ENLIST MARIT WEERHEIJM.

The Sweetshop have signed Dutch up-and-comer Marit Weerheijm for UK representation.


PATRICE DE VILLIERS ARRIVES AT DARK ENERGY.

Dark Energy Films have added director and photographer Patrice De Villiers to their raft of tabletop talent.


PAPAYA FILMS SCORE THREE NEW DIRECTORS.

Pablo Oliveró, James Poole, and Javier Barcala have joined Papaya Films for commercial representation in the UK.


MIA POWELL MEANS BUSINESS AT RSA.

RSA Films have appointed Mia Powell as their EU/UK New Business Director.


LUKE C HARPER HAS VISION

Cinematographer Luke C Harper has signed to Vision's Emerging Artists roster.


THAT'S A WRAP FOR PAPAYA YOUNG DIRECTORS 2021.

Marcin Kluczykowski won big at the Papaya Young Directors final held in Słowiński National Park, Poland.


HENRY WELCOME EIVIND LANDSVIK.

Parisian production company Henry have signed Eivind Landsvik to their commercial roster.


HAMLET SIGN ANGELO CERISARA

HAMLET have signed Angelo Cerisara to their roster for representation across Belgium, Germany, China, Holland, and Japan.


BENJI REID JOINS PARK VILLAGE STILLS

Park Village have added Afro-surrealist artist Benji Reid to their roster of photographers.


BIRTH PRODUCTIONS ENLIST AUGUSTO GIMÉNEZ ZAPIOLA.

Birth Productions say they have signed "a true mentor" in the shape of Argentine director Augusto Giménez Zapiola for French representation.


IT'S 2AM FOR MIKE MATTHEWS.

2AM Films have added food and drink expert Mike Matthews to their directing roster.


J B BRAUD JOINS PRETTYBIRD

Prettybird have signed J B Braud for representation across the UK and US.


THE SWEETSHOP SIGN MICHAEL DOWNING.

Discerning brands can now find director Michael Downing on The Sweetshop's UK and US rosters.


MERMAN ADD A DOUBLE

Merman have added Ben Liam Jones and Olly Williams to their hefty roster of directors.


RALLY RIDBERG LANDS AT OUTSIDER.

Enigmatic and whip-smart filmmaker Rally Ridberg has joined Outsider for commercial representation.


CAMERON WARD SIGNS FOR CHIEF

Chief have signed director and cinematographer Cameron Ward to their roster for representation.


CHELSEA TRIUMPH IN EUROPE... AGAIN

There were even more Lions than usual handed out at Cannes this year, and no schmoozing


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.