David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

VW AND MENTAL HEALTH UK: CLOSED FOR BUSINESS.
29 November 2021

Earlier this month, a low-key ad for VW Commercial Vehicles encouraged frazzled workers to clock off and take care of themselves. Now a graffiti artist has splashed the message onto the shutters of three high street businesses.

Peter Barber hit a butcher shop, a dry cleaners, and a bakery in North London (how he resisted the urge to do a barbershop is beyond us), with passersby told it's time to "bring the shutters down on overworking". As the world strives for normality, the marque reckon work-life imbalance belongs in pre-pandemic times.

A dry cleaners receives a worthy splash of colour.  

Mental Health UK's Katie Legg hopes this lick of paint has the desired effect: "It's impossible to do our best work without prioritising our mental health. This campaign is a valuable reminder of the importance of taking time out to focus on our wellbeing and all the benefits that can bring.

"We're proud to work with Volkswagen Commercial Vehicles to create this set of helpful resources and hope it will empower employees to better understand the relationship between their work and mental health, and the practical steps they can take to help regain that sense of balance."

The World Health Organisation's numbers suggest action is long overdue. Although the advertised van manufacturer doubtless want to see as many of their vehicles on the road as possible, they acknowledge that 'overdrive' can be a negative as well as a positive.

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News

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