David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

MATT SMUKLER ARRIVES AT RADICALMEDIA.
14 May 2021

Seasoned commercials director Matt Smukler has joined RadicalMedia for UK representation.

The American's heartfelt approach makes him popular with family brands like Cheerios, whose 2014 'Gracie' ad riled bigots with its portrayal of a mixed-race family. Fortunately, neither the brand nor Smukler were discouraged.


Since then, he's been hard at work on his first full-length documentary; a profile of a Nevada teenager who cares for her intellectually disabled parents. As the project enters post-production, RadicalMedia are excited to see what else Smukler can achieve in the factual arena.

Managing director Ben Schneider and executive producer Jodie Brooks are also pleased to welcome a commercials directors in top form. For example, this Illinois Lottery Christmas ad demonstrates Smukler's ability to juggle well-observed character beats with CG animal antics.


Reckon Matt Smukler is the man for your next project? Then ring RadicalMedia's Jodie Brooks on 020 3319 6900 or email jodieb@radicalmedia.com.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.