David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

MINI'S SPARK OF INSPIRATION.
31 July 2019

Any museum or gallery patron who's ever struggled to resist touching the art, rejoice! Mini have finally got you covered.

To promote their new all-electric Cooper SE, Mini have launched a new interactive mural at the Rotterdam Cruise Terminal. A joint venture between UNIT9, artist Franky Sticks, and agency 180Kingsday, the mural is designed to be enjoyed at close range.



This is done through pressure-sensitive panels, or 'hot spots', which turn certain areas of Sticks's futurist cityscape into mini-light shows. Projectors (and the odd sound effect) also help the seven-metre-long mural come to life.


The ElectriCity mural gives drivers a feel for the new Mini Electric and the future of mobility, putting them in the driving seat of how their colorful city life plays out.

 ”

Despite the technical complexity involved, Sticks and UNIT9 had only three weeks to complete the mural. Thanks to elbow grease and a stable electricity supply, however, the team managed to deliver 'Neo Rotterdam' in time.

Neo Rotterdam in action.  

Working on such a tight tightaround paid off, says UNIT9's creative director Thomas Davies: "The ElectriCity mural gives drivers a feel for the new Mini Electric and the future of mobility, putting them in the driving seat of how their colorful city life plays out. The future's electric, and like the new Mini, its a whole lot of fun."

It's certainly one of the more colourful demos of electricity we've seen in recent times. Punters may wish to wash their hands afterwards though - after all, who knows where previous visitors' mitts have been.

News

BEC CUNNINGHAM JOINS FINGER MUSIC.

Experienced sales rep Bec Cunningham has joined the team at Finger Music.


JAVIER SANTAELLA'S ON THE UP AT GRAMERCY PARK STUDIOS.

Gramercy Park Studios are understandably chuffed after appointing Javier Santaella as Head of Motion Graphics.


NICE BISCUITS EXPLORE THE CUTTING-EDGE OF TECHNOLOGY.

Nice Biscuits founder Russell Shaw loves a challenge, especially a technological one... we find out how he's made it his company's USP.


A NEW START FOR NEW LAND.

Scandinavian production company New Land are UK-bound as they announce the launch of their new London office.


LIA BRING THEMSELVES INTO DISREPUTE.

The LIA's decision to spring Ted Royer upon an unsuspecting audience of young creatives was a toxic misjudgment.


JASON EVANS JOINS PUNDERSONS GARDENS.

Pundersons Gardens are pleased to announce the signing of director Jason Evans to their roster for UK representation.


MINDSEYE SCORE UNCLE FRIENDLY

MindsEye have signed Australian director Uncle Friendly to their roster for UK representation.


A ROGUE'S SALARY FOR KATE TAYLOR.

Kate Taylor has been handed the reins at Rogue Films where she will combine the roles of Managing Director and Executive Producer.


SPENCER DODD IS A MERMAN.

Transatlantic production company Merman say they are "incredibly proud" to welcome Spencer Dodd to their London office.


NEXUS STUDIOS HIRE JULIET TIERNEY.

Industry veteran Juliet Tierney has joined Nexus Studios in Los Angeles as an executive producer.


ARMOURY ENLIST OTIS DOMINIQUE.

Up-and-coming filmmaker Otis Dominique has joined Armoury for worldwide representation.


FULL LINE-UP FOR CRAFTWORKS.

The full line-up for next Monday's CraftWorks.


TWENTYFOURSEVEN AND RADIOAKTIVE FILM JOIN FORCES IN POLAND.

Two powerhouses of production services have joined forces to create a new offer in Poland.


SAVANAH LEAF JOINS ACADEMY FILMS.

Olympian-turned-filmmaker Savanah Leaf has agreed to join Academy Films for representation in the UK and Europe.


LEMONADE RAISE A GLASS TO JUST SO.

Just So - the creative studio co-founded by Jonny Madderson and Jono Stevens - have joined the roster at Lemonade Reps.


STEVIE RUSSELL SEES RED RAGE.

Dublin's Red Rage Films are pleased to announce the signing of director Stevie Russell for commercial and music video representation.


BEERS FOR NINETEENTWENTY AT THEIR NEW FARRINGDON HQ.

Beers for nineteentwenty at their new Farringdon HQ


ANTIESTÁTICO PARTNER WITH AGENT ELSON.

Spanish production outfit Antiestático are poised to make their UK debut after signing with Agent Elson for representation.


MAISON HANKO POPS UP AT NEXUS STUDIOS.

Nexus Studios have Tokyo 2020 in mind as they introduce their new 'pop-up' roster, Maison Hanko.


HENRY SCORE A HAT-TRICK.

Paris-based production house Henry are pleased to now represent directors Jason Bock, Stuart McIntyre, and Daniel Warwick in France.


ANONYMOUS CONTENT SIGN ELENA PETITTI DI RORETO

Director Elena Petitti di Roreto is the latest to join Anonymous Content for commercial and music video representation in the UK.


FEEL FILMS ADD CORAL AMY BROWN.

Bolton-born director and photographer Coral Amy Brown says she is "super excited" to be joining Feel Films.


SANTI & PABLO JOIN 76 LTD.

76 Ltd are pleased to announce the signing of directors Santi & Pablo for commercial representation.


MICHEL & NICO ARRIVE AT BLINK

Blink have signed sibling director duo Michel & Nico to their roster for commercial representation.


THE JW COLLECTIVE GROWS IN STRENGTH

The JW Collective grows in strength with two significant new collaborations.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.