David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

WHICH? AND THE ART OF DECEPTION.
23 March 2021

Con artists have thrived during the coronavirus pandemic thanks to Bitcoin giveaways, bogus vaccine invitations, and other scams. According to consumer group Which?, around £1.7 billion was stolen in the last twelve months amid unprecedented internet use. Naturally, the brand are concerned by this Covid-19 'success story'.

One countermeasure is a new static/animated campaign from agency St. Luke's and Nexus Studios directors Smith & Foulkes, which turns three of the most prevalent scammer types into shady caricatures: Identity Thief, Bank Impersonator, and Savings Swindler. The trio's goal is to conceal helpful advice like free scam alerts provided by Which?


"Our characters had to be clearly portrayed as devious villains," Smith & Foulkes explain, "but they also had to be relatable. They may hide behind online personas like cowards, but these are real humans in engage in such nefarious practices, and it was important to demystify their actions."

Richard Denney, executive creative director at St. Luke's, agrees: "Far too many people are being tricked by all sorts of nasty scammers - the good news is Which? has all the information to help us stay one step ahead. We have the work—with the added firepower of Smith & Foulkes—to get the message out there and arm people with a better understanding of scams."

The Identity Thief at work.  

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.