David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

THE APA'S FUTURE OF ADVERTISING EVENT 2019
4 March 2019

This Wednesday, a number of very clever people are going to step in front of an industry audience at the Picturehouse in Piccadilly and offer their guesses on where advertising will be in the next few years.

Some of them will be wrong. Some of them will be right. All of them will be hoping that the company they represent is on the right path.


Who is the star turn? Modesty forbids us from suggesting that DR editor Jason Stone's inclusion on a panel is likely to provide the day's most fascinating insights, so instead we'll pretend that professional anecdotist Rory Sutherland is the main event.


Is he the guy who dresses like a time traveller whose idea of this era's fashions was formed entirely by reading Evelyn Waugh novels? Bit rude... but weirdly accurate. He'll be addressing ‘The Surprising Power of Things That Don't Make Sense‘. Given Sutherland's interest in behavioural economics and his fondness for allegory he's guaranteed to deliver a splash of colour, and that's always welcome.


I hear Lindsey Clay will be offering a dose of wisdom too. Yes, Thinkbox's generalissimo will be telling us what is meant by TV in 2019. It's a germane question as clients appear to have noticed that newer forms of online advertising are not all they're cracked up to be. Clay can be relied upon to make the case for keeping faith with television... and she will.


Who else? Kevin Young of The Mill and Oliver Feldwick of The&Partnership will - in separate talks - be offering their take on the way technology is shaping the business of advertising, and the public's response to it.


And there's something on nurturing new talent, isn't there? Indeedy! The Sweetshop's Morgan Whitlock will be chairing a panel which includes talent-wrangler extraordinaire Matthew Fone, rising directorial star Georgi Banks-Davies; W+K's Scott Dungate; and Agile Films' Emma Bewley (not to be confused with Leo Burnett's Emma Bewley).

Their session is called "Young and Hungry: Supporting the Next Generation", and, for the avoidance of doubt, the 'hunger' referred to here is literal. The only way rosters are going to start shrinking is when directors start to eat each other in post-Brexit Britain.


And, come on then, what's the panel that Jason Stone is on? Thought you'd never ask! Stone will be alongside Strictly Super Bowl co-conspirators Anna Arnell (née Carpen) and Sue Higgs, as well as adam&eveDDB's Ben Sharpe on a panel chaired by Cannes Lions' Phil Thomas. They will answering the question: 'What Does Your Future Boss Look Like?'

And there's lots more besides. As all of this wit and wisdom is available for just £75 plus VAT per ticket, the APA's Future in Advertising offers the best value of any industry event (with the obvious exception of our own CraftWorks events!).

To secure your ticket, visit the relevant bit of the APA web site. See you there.

News

UNIT THINK LONG-FORM WITH DUNCAN COOK.

UNIT have described post-producer Duncan Cook as "the obvious choice" to help expand the TV & Film department at their new Berners Mews headquarters.


TAKING SAM PILLING'S PULSE.

Sam Pilling is a director with a great future, having already set out his stall with a number of brilliant films.


BETHAN SELLER HITS THE SWEET MEDIA SPOT.

Up-and-coming filmmaker Bethan Seller has joined Sweet Media for representation in Ireland.


PARTIZAN SWOOP FOR MATT BARON.

Director Matt Baron targets world domination as he joins the roster at Partizan.


ADAM SPIVEY AND NICK ALLIX JOIN THE ASSEMBLY ROOMS.

The Assembly Rooms have made a double signing in the form of editors Adam Spivey and Nick Allix.


NICOLAS RANDALL ARRIVES AT FEEL FILMS.

Expat director Nicolas Randall has bid farewell to Los Angeles and joined Feel Films in London.


AGILE FILMS WELCOME LILY ROSE THOMAS.

Director Lily Rose Thomas is pleased to join the ranks at Agile Films.


VISION SIGN KELLY SINCLAIR SMITH.

Well-travelled production designer Kelly Sinclair Smith is the latest addition to Vision's Emerging Talent roster.


MOLLY MANNERS SIGNS WITH BISCUIT FILMWORKS UK.

Acclaimed director Molly Manners has joined Shoreditch outfit Biscuit Filmworks UK.


BIG BUOY INTRODUCE BIG KAHUNA.

Post-production house Big Buoy have unveiled their new spin-off studio, Big Kahuna.


DARK ENERGY ARE ALL BLOK-ED UP.

Dark Energy have signed directing duo BLOK for commercial representation.


MINI'S SPARK OF INSPIRATION.

Any museum or gallery patron who's ever struggled to resist touching the art, rejoice! Mini have finally got you covered.


MEET THE CHANNEL 4 DIVERSITY IN ADVERTISING AWARD FINALISTS.

Channel 4 have revealed the seven finalists that will compete for the 2019 Diversity in Advertising Award.


PARK PICTURES SIGN UP-AND-COMER BERND FAASS.

German director Bernd Faass has joined Park Pictures for UK and US representation.


DOMINIC SAVAGE TRIUMPHS IN NEW CHANNEL 4 DRAMA SERIES.

Unltd director Dominic Savage has received rave reviews after the first episode of his new drama.


FRIENDS ELECTRIC HOOK UP WITH FUTURE POWER STATION.

London-based creative studio Future Power Station (FPS) have joined Friends Electric for representation.


LONDON CALLS FOR ETC'S JASON WALLIS.

Electric Theatre Collective's Jason Wallis says "it's great to be back in his hometown" as the colourist rejoins the company's London office.


BIFF BUTLER KNUCKLES DOWN TO WORK.

Work Editorial are unsurprisingly delighted to have secured the services of Biff Butler - an all-round editing superstar based in Los Angeles.


VISION SIGN ARTHUR LOVEDAY.

Vision have added another capable cinematographer to their ranks in the shape of Arthur Loveday.


TASH TUNG ARRIVES AT BLINK.

Blink have added director, photographer, and visual artist Tash Tung to their burgeoning roster.


GAIA BORRETTI JOINS THE ASSEMBLY ROOMS.

Talented editor Gaia Borretti has bolstered the team at The Assembly Rooms.


PULSE FILMS SIGN FINN MCGOUGH

Pulse Films have signed director Finn McGough for worldwide representation.


HOMESPUN YARNS DIRECTORS ANNOUNCED.

The three directors selected by Homespun Yarns to turn their pitches into films have been announced.


TWO SIGNINGS IN THE MIX AT JELLY LONDON.

Jelly London have strengthened their ranks by signing paper craft expert Hattie Newman and self-taught animator Allen Laseter.


NERDO HOOK UP WITH PARTIZAN STUDIO.

Partizan Studio are pleased to announce the signing of Italian animation outfit Nerdo to their roster.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.