David Reviews

 It's the work, stupid.

THE APA'S FUTURE OF ADVERTISING EVENT 2019
4 March 2019

This Wednesday, a number of very clever people are going to step in front of an industry audience at the Picturehouse in Piccadilly and offer their guesses on where advertising will be in the next few years.

Some of them will be wrong. Some of them will be right. All of them will be hoping that the company they represent is on the right path.


Who is the star turn? Modesty forbids us from suggesting that DR editor Jason Stone's inclusion on a panel is likely to provide the day's most fascinating insights, so instead we'll pretend that professional anecdotist Rory Sutherland is the main event.


Is he the guy who dresses like a time traveller whose idea of this era's fashions was formed entirely by reading Evelyn Waugh novels? Bit rude... but weirdly accurate. He'll be addressing ‘The Surprising Power of Things That Don't Make Sense‘. Given Sutherland's interest in behavioural economics and his fondness for allegory he's guaranteed to deliver a splash of colour, and that's always welcome.


I hear Lindsey Clay will be offering a dose of wisdom too. Yes, Thinkbox's generalissimo will be telling us what is meant by TV in 2019. It's a germane question as clients appear to have noticed that newer forms of online advertising are not all they're cracked up to be. Clay can be relied upon to make the case for keeping faith with television... and she will.


Who else? Kevin Young of The Mill and Oliver Feldwick of The&Partnership will - in separate talks - be offering their take on the way technology is shaping the business of advertising, and the public's response to it.


And there's something on nurturing new talent, isn't there? Indeedy! The Sweetshop's Morgan Whitlock will be chairing a panel which includes talent-wrangler extraordinaire Matthew Fone, rising directorial star Georgi Banks-Davies; W+K's Scott Dungate; and Agile Films' Emma Bewley (not to be confused with Leo Burnett's Emma Bewley).

Their session is called "Young and Hungry: Supporting the Next Generation", and, for the avoidance of doubt, the 'hunger' referred to here is literal. The only way rosters are going to start shrinking is when directors start to eat each other in post-Brexit Britain.


And, come on then, what's the panel that Jason Stone is on? Thought you'd never ask! Stone will be alongside Strictly Super Bowl co-conspirators Anna Arnell (née Carpen) and Sue Higgs, as well as adam&eveDDB's Ben Sharpe on a panel chaired by Cannes Lions' Phil Thomas. They will answering the question: 'What Does Your Future Boss Look Like?'

And there's lots more besides. As all of this wit and wisdom is available for just £75 plus VAT per ticket, the APA's Future in Advertising offers the best value of any industry event (with the obvious exception of our own CraftWorks events!).

To secure your ticket, visit the relevant bit of the APA web site. See you there.

News

STACIA AKABA REJOINS BIG BUOY AS EXECUTIVE PRODUCER.

Big Buoy are pleased to announce the return of Stacia Akaba as their new Executive Producer.


OBJECT & ANIMAL UNVEIL ANDREW THOMAS HUANG.

Object & Animal say they have signed a "true polymath director" in the shape of Andrew Thomas Huang.


LUZIAN SCHLATTER JOINS MAD COW FILMS.

Swiss director Luzian Schlatter has joined the fold at Mad Cow Films for commercial representation.


JOE WALTON JOINS WHITEHOUSE POST

Whitehouse Post have bolstered their London roster with the signing of editor Joe Walton.


FIONA MCGEE LANDS AT BOLD.

BOLD's global talent search has led to Australian director Fiona McGee joining their compelling roster.


CRAFTWORKS AT BAFTA 195 ON JUNE 10TH.

We're doing another CraftWorks at BAFTA and it's going to be extremely good.


76 LTD SIGN OLIVIER VENTURINI.

Beauty director and amateur pastry chef Olivier Venturini has given 76 Ltd plenty to smile about as he joins their bespoke roster for representation.


AD BREAK - GOGGLEBOX 17TH MAY

In the first of a new series, DAVID takes a look at an entire ad break to comment on some TVCs in context.


THE FRIDMAN SISTERS ARRIVE AT YOU ARE HERE

You Are Here have signed Brazilian directing duo The Fridman Sisters for representation.


DIEGO NUÑEZ IRIGOYEN SIGNS FOR KNUCKLEHEAD.

Acclaimed comedy director Diego Nuñez Irigoyen has joined the roster at Knucklehead.


LAUREN PRINGLE ROCKS UP AT FAMILIA.

Well-travelled director Lauren Pringle is pleased to join Familia's equally worldly roster for representation.


CESAR EIJI NUNES IS THE NEW HEAD OF CGI AT GPS.

In a sentence that sounds like it might have come out of 'Line of Duty' Cesar Eiji Nunes is the new head of CGI at GPS.


YOUNGSTER HIRE EXECUTIVE PRODUCER IAN HARLAND.

Youngster hire executive producer Ian Harland.


MICHAEL FUETER ALIGNS WITH HUNKYDORY

Swiss director Michael Fueter is the latest addition to HunkyDory's thriving TVC roster.


CREATURE'S MOVE TO MOBILISE YOUNG VOTERS.

Ad agency Creature were approached by campaigning group Vote For Your Future to help them encourage young people to register ahead of the European elections.


LIZ MURPHY ENTERS THE SWEETSHOP

Director Liz Murphy has joined the roster at The Sweetshop.


ENTER KIKU OHE AT STINK LONDON.

Stink are pleased to announce the signing of director Kiku Ohe for UK representation.


HOMESPUN YARNS 2019

There's still time to enter this year's Homespun Yarns competition.


UNIT CROSS OXFORD STREET TO OPEN NEW STUDIO.

Post production company UNIT have crossed Oxford Street to take possession of their fabulous new studio.


FELIX JOINS KODE

Kode Media have signed enigmatic artistic talent Felix to their roster for representation.


EL COLONY SIGN CHRIS RUDZ

El Colony have signed award-winning director and cinematographer Chris Rudz to their roster.


KATH SAWSZAK-PIERCE JOINS MISSING LINK.

After nearly two decades at Marshall Street Editors, the extremely well-connected Kath Sawszak-Pierce has joined Missing Link.


THE MIGHTY DANIEL DEWSBURY.

Director Daniel Dewsbury - who recently joined the roster at 2AM Films - is a rising star of the documentary world with a whole-hearted commitment to capturing honest accounts of people's lives.


MINDSEYE SWOOP FOR DUGAN O'NEAL.

MindsEye have described the arrival of director Dugan O'Neal as "a match made in comedy heaven".


FRED SCOTT JOINS SWEET MEDIA.

Dublin-based Sweet Media are pleased to welcome Fred Scott to their commercials roster.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.