New Zealand director and photographer Tom Gould has joined The Sweetshop’s world-spanning commercial roster.
Born in Auckland and currently based in New York, Gould says he’s “honoured and excited” to join a team which includes fellow Kiwis Mark Albiston, Melanie Bridge, and Damien Shatford, among others.
As well as a healthy dose of Antipodean pride, Gould brings experience in commercials, music videos, and documentaries to his new home. The Sweetshop now aim to share this with clients across the globe.
Part of that responsibility lies with Morgan Whitlock, executive producer at The Sweetshop London, who says: “What really stands out is Tom's ability to create trusting, meaningful relationships with people from every conceivable walk of life. It is those connections that bring so much humanity and authenticity to his work.”
While the two discuss tactics, check out Gould’s 2019 piece for Reebok - co-starring Philadelphia’s Fletcher Street Urban Riding Club - which examines the relationship between heart and hype in sports.