David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

MINDSEYE'S JUST THE TICKET FOR RIKKE GREGERSEN.
6 October 2024

Rikke Gregersen, one of Norway's standout directors of commercials and short films, has completed her move to MindsEye. After the success of 'Dog Eat Dog' (Special Jury Prize at the 2019 BAFTA Student Film Awards) and 'The Affected' (Best Short at Best Short at Nordisk Panorama 2020), Gregersen made her way to adland.

She soon became a choice pick for brands like the Red Cross, Kongsberg, and Samsung, who dug her fresh, offbeat approach. Her recent spot for the latter is a slapstick treat that says it's alright to be a klutz because smart homes have got us dopey humans covered. Whether viewers trust said technology or not, Gregersen and her lead actor keep them onside with down-to-earth physical comedy.


A fan of this and other films just like it is MindsEye founder and CEO Hughie Phillips, who says: "We are excited to work with Rikke in the UK and to support her as she continues to push creative boundaries.

"What excites us about Rikke's voice is how simultaneously contemporary and timeless it is. Her work is beautifully shot, with a uniquely and intentionally uncomfortable feel, but it's also hilarious and a joy to watch. The moment I saw her work, I knew she was destined for great things, and I'm thrilled that we’ll have the chance to help her achieve them."


Reckon Rikke Gregersen would suit your next project? Then call Emma Horgan (emma@mindseye.london) or Hughie Phillips (hughie@mindseye.london) on 020 3007 3600.

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