David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

IT'S PIP + LIB FOR CAVIAR.
5 November 2023

Liberty Papworth and Pip Jay King (or pip + lib) have joined Caviar's UK roster for commercials and music videos. After a fruitful spell on the freelance circuit—and a few heart-to-hearts—the directing duo decided it was time to put down roots.

"Making the leap from independent directors to signed ones, was not a decision we took lightly," pip + lib say, "but the Caviar team have something that is so worth jumping for: kind hearted talented people who get us. We cannot wait to have a consistent production team behind us—a team that is so damn supportive."



One of pip + lib's new BFFs is Eleri Evans, head of music and content: "pip + lib are an incredibly strong creative duo (pip a photographer and lib a writer) whose attention to detail, sensitivity for youth culture and ability to direct talent is clear across all their work. We've already collaborated with pip + lib on the Hope FC campaign—recently nominated for an award at the British Young Arrows—so we knew the signing was a natural fit."

Before that, pip + lib caught the eye with this punchy JGrrey promo. "Counsellor said this would be slow/So that's what I've got to do," she sings, aware that time heals on its own mysterious schedule. Yet the desire to lash out and deny reality is strong—strong enough to turn a group therapy session into an all-out brawl. The final shot of the bruised and bloodied cast completes a raw, distinctive take on grief.


Fancy a chat about pip + lib? Then drop Georgie MacEchern a line via georgie.macechern@caviar.tv or call 020 3219 7960.

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